Sports Marketing Exam Study Guide

When being interviewed which of the following is NOT a suggested?

Ask the interviewer to only ask certain approved questions

Johnathan called in a pitch to a local reporter, but the reporter said she was not interested in the story. What should Johnathan do?

Ask the reporter for suggestions on who would be interested

Which of the following is NOT a use of press releases as discussed in the presentation

Dispel negative media attention following a scandal

The release time listed on press releases most commonly reads

For immediate release

Which of the following is NOT a method of having the media contact you for a public relations story?

Having a sale on a popular product

What is the most common form of media relations

Interviews with press

Which of the following is the most common form of media relations?

Interviews with the press

Which of the following is NOT a way publicity can be attained by making a feature you are suggesting a local angle of a national story?

Promoting the national story on the company's website

When working with media professionals you should do which of the following?

Provide a press kit

Which of the following is an appropriate subject line for an e-mailed pitch?

Story Idea : Bike Safety Awareness Week

Which of the following is NOT a question you should ask someone who interviews you?

Will you please allow me to review the story before running it?

Which of the following is not required by media relations

Writing Stories for journalists

An anchor can be described as which of the following?

A person who is seen or heard presenting a news story

Alerting people in the public of a story featuring your organization should be completed at which of the following times?

After the interview

Mass Media can be defined by

Any form of communication designed to reach a very large audience

Providing the interviewer with background information on the topic should be completed at which of the following times?

Before the interview

Including a photo with a pitch does not increase the likelihood of it being chosen

False

It is never a good idea to offer to write or edit a story for a publication of reporter

False

The closing of a press release should include which of the following?

Page Number

A story idea which someone presents to an editor or reporter of a media outlet is referred to as which of the following?

Pitch

Which type of pitches often move to the front of the line?

Pitches including photos

Which of the following terms involves a representative from an organization answering the questions of many members of the press during a forum?

Press Conference

Which of the following is best described as an individual who reports for publications such as newspapers or magazines

Print Journalist

Which of the following is NOT a reason to have a company blog or website?

Provides third party credibility

Media Relations is a branch of

Public Relations

In a press release, the __________ tells the journalist or publisher when the issuer wants the release published

Release time

A company is planning a campaign and their goals for the campaign are for it to be inexpensive and provide them with direct interaction their audience. Which type of media should be used to accomplish their goals?

Social media

Which of the following defines media relations?

The interaction of a company with various media outlets

Media Relations is mutually beneficial for both the client and the media professional

True

You should never speak "off the record" in an interview, even if the reporter agrees not to publish statements made "off the record"

True