Super Bowl Commercials Lean On Celebrities

Putting a celebrity in an ad to increase desire for a product and move consumers toward a purchase is part of what multi-stage promotional model?

The hierarchy of effects

At millions of dollars per ad, the Super Bowl is by far the most expensive television media program. The video suggests that this high expense can be well worth it for companies because ________.

all of these contribute to the value of a Super Bowl ad

According to this video, companies use celebrities in Super Bowl ads for which of the following reasons?

cAll of these

During the Super Bowl, there are dozens of ads, each trying to stand out and get viewers' attention over the other ads and the game itself. This barrage of messages is known as _________.

clutter

So far as major advertising decisions, incorporating a celebrity into an ad falls into the category of ________.

execution format or creative tactics