Tamug Marketing Final Study Questions
Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ---, while the focus on the great taste of Tropicana would be best classified as -------.
. pioneer advertising; competitive advertising
What is the main characteristic that differentiate retailers and wholesalers? In what ways do retailers add value to products?
A retailer is an individual or organization that sells products to the final consumer. On the other hand, a wholesaler is an individual or organization that sells products that are bought for resale, for making other products or for general business operations. Retailers add value for customers by creating time, place, and possession utility and, in some cases, form utility. Retailers can add significant value to the supply chain, representing a critical link between producers and ultimate consumers.
.____ provide businesses with copywriters, artists, production coordinators, media experts, researchers, and other highly skilled specialists.
Advertising agencies
Jake, a sales representative is returning from a week on the road. One of his activities this week is to develop ____, which are designed to identify the customers called on and to present detailed information about interaction with those clients.
Call reports
When Volvo's advertising campaign mentions the Volvo CX60 has the highest safety rating of any European sedan, it is using _______ advertising.
Competitive
The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.
Illustration; layout
Luke is a transportation coordinator for Volkswagen of North America. In order to move a large order of vehicles from a plant in Germany to Chicago, he is planning to use both waterways and railroads. The combining and coordinating of these two modes of transportation in order to take advantage of benefits offered by each of the different types of carriers is called
Intermodal transportation.
Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?
Location
Price is considered to be the variable in the marketing mix that is_______.
Most flexible.
Which of the following best describes wholesalers?
Organizations or individuals who buy products for resale to government, reseller, producer, and institutional users.
You are the marketing manager for a multi-state auto dealership in the Southeast United States. It is that time of year when your fleet of autos goes through a major model year change.You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos. Which of the following pricing strategies will you use to facilitate this model year change?
Periodic discounting
Personal selling is changing in today's marketplace due to several factors. Which of the following is not a factor that impacts today's promotion through personal selling?
The difficulty in keeping customers because they are fickle.
What is direct marketing? Give three examples of it.
The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called direct marketing. Typical examples would be telemarketing, catalogs, cupoming, online retailing, direct mail, email marketing.
ccording to the Principles of Marketing, Price is best defined as________.a. money paid in a transaction.
The value that is exchanged for products in a marketing transaction.
Why should a benchmark statement be included in advertising objectives?
Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.
a direct-marketing channel; a type of retailer.
Mary and Julian both are buying new iPhones this week. Mary goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Mary is purchasing her phone through_____, while Julian is purchasing his through ___.
a retailer; a direct-marketing channel.
In one corner of its magazine advertisement for office copiers, Lexmark places a small box asking for the names and addresses of individuals or companies seeking more information. Lexmark has included this box to facilitate_______ for this communication.
b. feedback
Which of the following is a way that a business can extend the life cycle of an established product?
b. finding new uses for the product
Brands that are promoted through comparative advertising are most likely to be
brands that are attempting to compete with market leaders.
__________ is anything that reduces an integrated marketing communication's clarity and accuracy.
c. Noise
All of the following are key areas of sales force management except:
coordinating sales promotion efforts.
Why profits typically decline for a company that first introduced a product during the growth stage of a product's life cycle?
d. Because competitors have entered the market
Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product?
d. Decline
What is the number one reason why does a company need to know what stage of the product life cycle its products are in?
d. To adapt its marketing strategies
A marketing channel is defined as a group of individuals and organizations that____:a. consumes about one-half of every dollar spent on products in the United States.
directs the flow of products from producers to customers.
The last stage in the development of any advertising campaign is
evaluating the effectiveness of advertising.
The major levels of intensity at which a company can choose to distribute its products are ____ distribution.
exclusive, selective, and intensive
Jamba Juice offers its customers a stamp card that allows them to receive a free smoothie after they have filled an entire card. This is an example of a ---------.
frequent-user incentive.
Supermarkets, discount stores, and hypermarkets can all be classified as____:
general merchandise retailers.
Laws, government regulations, and industry self-regulation ______________ deceptive promotion.
have helped decrease
Considering the Principles of Marketing, pricing strategies and methods____________.
help direct and structure the selection of a final price
Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising.
institutiona
A major disadvantage of personal selling is that it
is very expensive per contact.
Personal selling goals include finding prospects, convincing prospects to buy, and
keeping customers satisfied.
If any company decides to make changes in its marketing channels, the strategic significance is that channel decisions are
long-term commitments
Category killers compete primarily on the basis of
low prices and enormous product availability.
The target audience for an advertising campaign is the
people toward whom the advertisements are directed
Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called______:
personal selling.
Sayyid's company has launched a new product line, and he is put in charge of sales. He decides his first step will be to find potential customers in the company's sales records. Sayyid is_______
prospecting.
Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing.
push; pull
If Wilson Sporting Goods faces a standard demand curve that exists for most products, as it raises the price of its tennis rackets, the____________.
quantity demanded goes down.
Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)
retailer.
The cost of--------is usually substantially lower than the cost of --------.
retaining existing customers; acquiring new customers
A set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, and at the right time is called
supply chain management.
Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is NOT a disadvantage of the Internet as a promotional medium?
the message must be short and simple.
At the breakeven point,________________.
the money a company brings in from selling products equals the amount spent producing the products.
Product placement is the strategic location of products ________________.
within entertainment media content
