Test 1 for MNGT 104-- Chapter 1

Craigslist is an example of which of the following types of e-commerce?

C2C

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Mobile e-commerce

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

Richness

Which of the following qualities is least likely to decrease a consumer's search costs?

Richness

Which of the following is a combination of blog platform and social network?

Tumblr

Which of the following is not a unique feature of e-commerce technology?

global broadcasting

Which of the following describes the basic Web policy of large firms during the period of invention?

maintain a basic, static Web site

Unfair competitive advantages occur when:

one competitor has an advantage others cannot purchase.

Which of the following is the best definition of transaction cost?

the cost of participating in a market

All of the following are major business trends in e-commerce in 2012-2013 except for:

the eclipse of search engine marketing by the mobile advertising platform.

Interactivity in the context of e-commerce can be described as:

the enabling of two-way communication between consumer and merchant.

All of the following are characteristics of Web 2.0 sites and applications except:

they rely on mobile access to the Web.