Test #2

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________ marketing.

cross-cultural

Which of the following is one of the other stimuli present in a buyer's environment apart from a marketing stimuli?

cultural stimuli

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

packaging

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

reference group

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

Social classes

Which of the following statements is true of cultural factors that influence consumer behavior?

Social classes show distinct product and brand preferences in areas such as clothing and travel.

Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________.

Subculture

Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands.

African American

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2060.

Asian American

________ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 billion by 2017.

Asian American

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday for the Los Angeles Lakers.

Aspirational groups

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

Consumer Market

________ is the most basic determinant of a person's wants and behavior.

Culture

Which consumer group tends to show more brand loyalty and make shopping a family event, with children having a big say in the purchase decision?

Hispanic Americans

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

buyer's decision process