Test 2 Quiz Questions
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts.
Facebook's display ads are called:
Marketplace Ads
________ is collected data that can be used to identify and locate an individual.
PII
"Do Not Track" falls under which of the following principles in the FTC's new privacy framework?
Simplified Choice
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
True
________ is a micro-blogging social network site that allows users to send and receive 140-character messages.
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
________ involves bypassing the target site's home page and going directly to a content page.
deep linking
________ involves using a variety of tools to encourage users to interact with content and brand.
engagement
Which of the following is the most popular use for mobile devices?
entertainment
All of the following are data elements that are often gathered by e-commerce sites except:
family member identities
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
flash marketing
Which pricing plan charges fees to e-commerce firms based on the amount of traffic they generate?
highway pricing
The ________ asserts that, with complete price transparency in a perfect information marketplace, one world price for every product will emerge.
law of one price
Hits are a measure of the:
number of http requests
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
patent law
Purchasing an online ad on a CPA basis means that the advertiser:
pays only for those users who perform a specific action, such as registering, purchasing, etc.
Conversion rate is a measure of the:
percentage of visitors who become customers.
Which of the following is another term for amplification?
reach
Which of the following accounts for the most mobile ad spending?
search engine advertising
________ refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users..
social density
A ________ is a post on Facebook about a friend's activity that an advertiser has paid to have distributed to your News Feeds.
sponsored story
Which of the following can be used to record all keyboard activity of a user?
spyware
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
the Collective Utilitarian principle
All of the following statements about cookies are true except:
the data typically stored in cookies includes a unique ID and e-mail address.
Studies of the effects of social "connectedness" on Internet purchases indicate that the more "connected" an individual:
the less that individual is influenced by friends' purchases.
Recency refers to the:
time elapsed since the last action taken by a customer.
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
universal standards
A person reads a book (eg. Harry Porter) and becomes highly satisfied with it. He thinks that his surrounding people should also read the book. The publisher also communicated with you for sharing your experience with your friends and family. This process of getting customers to pass along a company's marketing message to friends, family, and colleagues is known as:
viral marketing
