test 3 MKTG 480

retailer cooperative

A blank blank is a group of independent retailers across a variety of product categories that band together to gain cost and operating economies of scale in the channel.

franchise

A blank organization is a contractual relationship between company 1 and company 2- where company 2 agrees to perform at the standard required by company 1.

value

blank co-creation, occurs when the members of the network combine capabilities according to their expertise and the competencies required from the situation.

partner relationship management

the strategy that attempts to share resources, especially knowledge-based resources, to effect optimally profitable relationships between two channel members is called:

wholesaler cooperative

when independent retailers contract for varying degrees of exclusive dealings with a particular wholesaler, the wholesaler and the retailers form a:

market research, financing, risk-taking

which of the following are facilitating functions? select all that apply.

value

a blank network is an overarching system of formal and informal relationships within which the firm participates to procure, transform and enhance, and ultimately supply its offerings in final form within a market space.

leader

a channel blank has the ability to control many aspects of that channel's operations.

administered

a channel captain typically controls many aspects of a channel's operations in a blank VMS.

network organization

an organization that eliminates many in-house business functions and activities in favor of focusing only on those aspects for which it is best equipped to add value is called a:

corporate

in a blank VMS, a channel member has invested in backward or forward vertical integration by buying a controlling interest in other intermediaries.

wholesaler cooperative

in a blank blank, retailers contract for varying degrees of exclusive dealings with a particular wholesaler.

have contract with other channel members, force cooperation through sheer clout within the channel, own other channel members

in a vertical marketing system (VMS), a channel member may blank. select all