Test 4 (11,12,13,14)
fad
A ________ is a very short-lived fashion.
plutonomy
A ________ is an economy that is driven by a fairly small group of rich people.
subculture
A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
megachurch
A church that serves 2000 or more congregants per week is called a ________.
age, race, ethnic background
A component of a person's subculture is ________.
creative subsystem, managerial subsystem, communication subsystem
A cultural production system is a ________.
membership
A group composed of people that the consumer actually knows is called a(n) ________ reference group.
find socially active persons who are intensely interested in the product category and who are similar to the other customers
A marketing manager who wants to identify opinion leaders for her product category should ________.
the nouveau riche
A member of ________ has recently gained personal wealth and may experience status anxiety. Such individuals may try to display symbols of their success to make up for an internal lack of assurance about the "correct" way to behave.
a mother, a father, and at least one child
A nuclear family consists of ___________
cultural pressures, fear of deviance, commitment
A reason why consumers conform is ________.
network
A set of socially relevant nodes connected by one or more relations is called a social ________.
rite of passage
A special ritual marking a person's transition from one role to another is called a ________.
myth
A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.
homogamy
A tendency for people to marry in a social class similar to their own is called ________.
membership, aspirational, avoidance
A type of reference group is ________.
blogs
A type of virtual community of consumption based on sharing online journals is called ________.
surrogate consumer
A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.
artifacts, scripts, performance roles
According to Dennis Rook, a key aspect of a ritual is ________.
habitus
According to Pierre Bourdieu, people's taste regarding entertainment and the arts serves as a status-making force or ________ that causes consumption preferences to cluster together.
committed to staying in the relationship
According to the principle of least interest, the person who is least ________ has the most power in the relationship.
gender
All of the following are important components of social class except for ________.
marketing
All of the following are subsystems in a culture production system EXCEPT a ________ subsystem.
Social stratification
Amos always felt that it was unfair that society created artificial divisions that discouraged him from having friends from different social structures. Which of the following terms describes the process that Amos is having difficulty with?
Generation Z
An age cohort that describes kids who were born in the late 1990s to early 2000s is ________.
group unanimity
Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?
homophily
Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.
reference group
Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.
work class lower middle
Blue-collar workers with relatively high-prestige jobs consider themselves as ________.
fortress
Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.
Lower-middle class
China's economic boom has created 130 million people in what social class?
innovators
Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.
spendthrifts
Consumers who buy everything in sight are called ________.
frugalistas
Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.
personality
Culture is best described as a society's ________.
Cultural
Evan was an aggressive, rich, and determined businessman originally from a working class family. He had become wealthier than he had ever imagined by buying and selling other businesses. Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families. When his bid failed, Evan said "I always knew there was an elite, but up to now I thought I was part of it." What type of capital was Evan lacking?
consumer tribe
Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, and hotel, in the vicinity. This annual illustrates a(n) ________.
the process of social diffusion by which style is adopted by consumers
Fashion refers to _________.
Downward mobility
Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a manual labor job in the city to support his family. What form of mobility best describes Fred's position?
thumb culture
Gen Y'ers are at home in ________, which communicates by texting and IMing.
ecology
Gen enjoys owning a micro-refrigerator, which is small enough to fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics that any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting products.
conspicuous consumption
Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to a private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of ________.
deindividuation
Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.
mass class
Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.
referent
If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.
legitimate
If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.
parody display
If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.
Segregation
Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.
impression
In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.
cultural gatekeepers
In the cultural production process, the people who control the flow of information between producers and customers are called ________.
assimilation
In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.
opinion leaders
Individuals with the ability to influence others' attributes or behaviors are considered ________.
cooptation
It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of ________, by which their original meanings are transformed by outsiders.
Baby Boomers
Items such as Swiffer, Keurig, and Dove target ________.
Aspirational Group
James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?
referent power
James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.
high-context
Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.
American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?affluenza Anna is a millionaire but she is constantly stressed and unhappy despite her wealth, Anna is experiencing ________.
an age cohort
Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.
Social class
Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.
conspicuous consumption
John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.
Autonomy vs. belonging
Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?
glamping
Luminaries from Amazon, Google, and Twitter tend to use ________.
acculturation agent
Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.
market maven
Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) ________.
adaption
Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.
Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?
The war baby generation
Members of which of the following age cohorts are part of today's senior market?
discretionary income
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
born-again Christian
Most religion-oriented marketing activity in America can be traced to the ________ community.
gatekeepers
Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information.
Mexican
Nearly 60% of the Hispanic American population are of ________ descent.
Japan
Of the countries listed below, which is thought to be highly status-conscious?
senior
Older adults that control more than 50% of discretionary income are considered the ________ market.
connexity
One of the goals of marketing to Gen Yers has been to allow them to remain free of the restraints of wires and cords, but still have media available at any time. The lifestyle created by this approach is referred to as ________.
income inequality
One percenters are an example of ________.
ritual
Pavel is an inventor. He read that there were several million people who could not sleep at night until they looked under the bed. He invented a light that could be put under the bed and went on automatically when someone looked there. Pavel's product is designed to help people perform a ________.
progressive learning
Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.
acculturation agents
People and institutions that teach the ways of a culture are called ________.
The Baby Boomer Generation
People born between 1946 and 1964 belong to ________.
referent power
Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.
referent power
Power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called ________.
cultural selection
Products are winnowed out as they make their way down the path from conception to consumption, a process called ________.
cultural formula
Raymond Chandler wrote classic American detective stories. By always using certain roles for his characters and props that were appropriate to the genre, Chandler's novels followed a(n) ________.
generalized
Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases.
Luxury is functional, Luxury is a reward, Luxury is indulgence
SRBI Consulting Business Intelligence divides consumers into which of the following groups?
sociometric
Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.
cohort
Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________.
The reciprocity norm
Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?
word-of-mouth communication
Sophie tells Nick about a great new restaurant. Sophie is practicing ________.
ecology
The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.
Silent
The ________ Generation includes people who were born between the two World Wars.
bigger
The ________ a group is, the more likely members are to engage in social loafing.
social mobility
The ability of a person to pass from one social class to another is called ________.
chronological
The actual number of years a person has been alive is their ________ age.
Ideology
The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups is known as ________.
a shift in women's roles and an increase in educational attainment
The average American's standard of living continues to improve. These income shifts are linked to two key factors: ________.
translation
The cultural learning acquired through ________ leads immigrants to a process of adaptation.
African American children tend to gravitate toward toys and characters that look like them.
The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African-Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?
Avoidance groups
The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?
bandwagon
The pressure to conform that escalates as more and more group members "cave in" is called ________.
acculturation
The process of movement and adaption to one country's cultural environment by a person from another country is called ________.
de-culturization
The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
liminality
The second stage in the rite of passage is ________.
Psychological
The story goes that a young George Washington cut down his father's cherry tree with a hatchet. Young Washington was then asked who might have committed this act. Even though the boy feared punishment, George replied, "I cannot tell a lie; I cut down the cherry tree." This story has taken on mythical proportions in the United States. Which of the follow functions does the myth best match?
collecting
The systematic acquisition of a particular object or set of objects is called ________.
sacred
Thomas and his family recently toured the Gettysburg Battlefield on their vacation. The area was rich in history. While walking, Thomas remembered all the accounts of the battle that he had read in school. He finally understood why this place had such a special meaning in American history and to Americans in general. Gettysburg Battlefield is best classified as ________.
warming
Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.
contamination
Through the process of ________, objects associated with sacred events or people become sacred in their own right.
status crystallization
Trisha grew up in a drug-ridden inner city neighborhood. Through sheer determination and intelligence, Trisha is now a medical doctor teaching on the staff of a large university hospital. Trisha is proud of what she has accomplished, but sometimes she feels stressed and uncertain of who she really is. The concept of ________ assesses the impact of such inconsistencies.
homogamy
Vance comes from the lower-upper class as does Jeff. They are both madly in love with Julia, who is beautiful enough to do part-time modeling. According to the principle of ________, Julia could be attracted to both men.
homogamy
We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.
ritual artifacts
Wedding rice, birthday candles, and diplomas are considered ________.
The Baby Boomer Generation
What is the most powerful age segment economically in the United States?
A marriage
What modern American ceremony would come closest in intent to a Native American potlatch?
trickle-up effect
When Bob, a wealthy real estate investor, saw an inner city kid wearing a heavy gold chain with a medallion around his neck, Bob wanted the same for himself. Bob's behavior is best explained by the ________.
status symbols
When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.
desacralization
When a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of ________.
aspirational
When companies use celebrities in their ads they are using the principle of ________ reference groups.
taste culture
When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied.
Ideology
Which functional area of culture is most closely related to the idea of a common worldview?
Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.
Which of the following best explains why marketers view teens as "consumers-in-training"?
Idealism vs. activism
Which of the following is NOT one of the basic conflicts common to all teens?
Anti-brand communities
Which of the following is a new kind of avoidance group that has grown in popularity through the Web?
An art product
Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?
Birds of a feather flock together
Which of the following phrases is the best illustration of homogamy?
Karl Marx
Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?
Flows
Which term refers to exchanges of resources, information, or influence among members of networks?
Pecking order
With respect to social organization, some barnyard animals exhibit signs of a dominance-submission hierarchy. Which of the following terms best illustrates such a hierarchy?
New immigrants often attempt to maintain their old cultural backgrounds be segregating themselves, living and shopping in physically separated areas from the main culture.
With respect to the acculturation process, what is the relationship between maintenance and segregation?
norms
Within groups, informal rules of behavior are called ________.
Tweens
________ are 8- to 14-year-old children.
Frugalistas
________ are consumers who refuse to sacrifice style, but they achieve on a budget.
opinion leaders
________ are frequently able to influence others' attitudes on behavior.
social identity theory
________ argue(s) that each of us has several "selves that relate to groups."
Profane
________ consumption occurs with objects and events that are considered to be ordinary and everyday.
Taste culture
________ describes consumers in terms of their aesthetic and intellectual preferences.
social power
________ describes the capacity to alter the actions of others.
Halal
________ foods are permissible under the laws of Islam.
High-content culture
________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.
social loafing
________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.
social cue
________ influence helps the consumer make decisions about specific brands or activities.
Metaphysical
________ is a myth that explains the origins of existence.
Occupational prestige
________ is a system in which we define people by what they do for a living.
social power
________ is the degree to which a person is able to make other people do something.
Power distance
________ is the extent to which less powerful members of organizations and institutions accept and expect that power is distributed unequally.
Social Structure
________ is the way people maintain an orderly social life.
Sacralization
________ is when ordinary objects, events, and even people take on sacred meaning.
Ideology
________ is/are the mental characteristics of people and the way they relate to their environment and social group.
consumer confidence
________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
fear of deviance
________ occurs when an individual may have reason to believe that the group will apply sanctions to punish nonconforming behavior.
Levi-Strauss
________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).
Gestation
________ refers to a stage in the gift-giving process, where the giver procures an item to make some event.
Geodemography
________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.
Movement
________ refers to the factors that motivate people to physically uproot themselves from one location to another.
social mobility
________ refers to the passage of individuals from one social class to another.
Cultural Production System (CPS)
________ refers to the set of individuals and organizations that create and market cultural products.
Viral marketing
________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.
Norms
________ usually dictate what is right and wrong, acceptable or unacceptable.
