the 4 p's

promotion

activities performed to boost the sales of a product or service

financing

allows customers to purchase a product and then pay the price off in payments, with interest rates applied

intermediary

an agent or connector between people and things

marketing mix

defines the key management decisions needed to be successful in marketing ex: price, product, place , promotion

target mix

specific group of customers a company attempts to aim their products at

logistics

the details of an organization and the functions that keep it running appropriately

mark-up percentage

the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for i

interdependence

the four components of the marketing mix are all directly related and reliant on one another

distribution channel

the path a product takes from the manufacturer to the hands of a consumer

wholesale

the re-sale of goods by retailers

inventory

keeping up with incoming and outgoing products; determining how many of which products to order