The 4p's Marketing Mix

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Product

we buy things not only for what they do (benefits) and also what they mean to us (status, quality, or reputation).

Place

involves all the business activities concerned with storing and transporting raw materials and finished products.

Marketing mix

A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfy-ing exchanges with a target market.

Promotion

Advertising, public relations, sales promotion, and personal selling

Price

An important competitive weapon and is very important to the organization

Price

Raise or lower prices more frequently and easily than they can change other marketing mix variables.

Price

What a buyer must give up to obtain a product.

four Ps

Product, place, promotion, and price which together make up the marketing mix.

Place

A part of this place "P" is physical Distribution.

Place (Distribution) Strategies

Concerned with making products available when and where customers want them.

Promotion

Informing, educating, persuading, and reminding them of the benefits of an organization or a product.

Promotion

Integrated marketing communications activities and Technology-driven aspects and social media aspect

Promotion

Is to bring about mutually satisfying exchanges with target markets by

Price

Most flexible of the four marketing mix elements--quickest element to change.

Product

Physical unit, package, warranty, after-sale service, brand name, company image, value, and many other factors.

Product

the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the brand name. Product example Godiva chocolate

Place

the goal is to make sure products arrive in usable condition at designated places when needed.


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