The marketing plan

A marketing plan covers _____ years.

1

The marketing research section is another important in a marketing plan. Which items would be included in the research section of the marketing plan?

information about the competitive environment research conducted

The _______ section explains the advertising campaign, the media plan, the various promotions, and special events.

market strategy

Which one of the following is included in the marketing strategy section?

promotions and special events social media plan

_________ study customers' values, opinions, life interests, personality, and more.

psychographics

What information is included in the plan about the customer?

Customer Information Customer demographics and psychographics

Which of the following is an activity that is found in the analytics, monitoring, and measurement section of a marketing plan?

Focus group opportunities

The marketing plan should include a customer information section. This section should include demographic and psychographic information. Which of the following information would be considered demographic information?

Gender Age

A marketing strategy leads to a final marketing _______.

Plan

The _____ section of the marketing plan explains possible pricing strategies.

Pricing

_____ should be included in the product pricing section of the marketing plan.

Retail Prices

The marketing plan includes the marketing strategy section. This section includes specific activities related to marketing the company and its brands. Which of the following is an activity that would fit into this section?

Trade Shows Public Relations

Which of the following is a section included in the marketing plan?

customer target market marketing budget

The ________ of a plan highlights key points for decision makers.

executive summary