Twitter: Social Media
Alerts
Enable public safety agencies to inform people during emergencies by highlighting critical time-sensitive content w notifications and a unique look
Why Twitter is so important
It is so relevant and the #1 platform for gov't leaders
Pinned tweet
Keeps a tweet at the top of your profile page to keep it above the flow of time-ordered tweets
Header
Large background photo to tell a story about your business -- swap it out periodically
Useful listing strategies
List influencers, news makers and competitors
Choosing a username for business
Try using the business name or a variation of it
Post types
Tweets, thread, links, photos, videos, live videos, GIFS, and polls
Hashtag strategy
Understand user and why they include hashtags - Be part of the larger convo - Make content discoverable
Capitalizing and usernames
Use initial cap sand in-word caps to make username more readable and memorable
Emojis
Visual elements help draw attention of the readers (most popular = laugh-cry face, then heart-eyes, then cry-cry)
What to tweet about?
What your target audience wants to hear and things that promote your business; give people useful info and answer their questions
How to expand your twitter audience
With hashtags! They can help people find your company and convos surrounding it
Anyone you do not follow can send you a DM if
You have opted to receive DM from anyone; you have previously sent them a DM
How to pin a tweet
"More" --> "pin to your profile page"
How to create a thread
- Click the tweet button to draft a new tweet - To add another, click the highlighted plus icon
A free social networking microblogging service that allows registered members to broadcast short posts called tweets
Direct message
A private message btwn two people. You have power to decide whether to accept from people you aren't following
Live video
Automatically is posted as a tweet each time you go live
Profile photo
Avatar; a photo that appears next to every tweet you send - Can be a logo, headshot, etc.
Tips for following people
Be selective about whom you follow because you read all of their content; you can use the "find friends" to search through your contacts
Profile contents
Bio, avatar and cover images; should tell a story of your business in a single glance
Mention
Bring a tweet to another person's attention by including the @name in the message
Businesses and DMs
Businesses have enabled to receive DM from anyone
Photos
Can include up to 4 photos from your desktop or mobile phone
Website
Consider using a twitter landing page -- a page on website designed to receive inbound traffic from twitter profile
Importance of tweets
Creates a two-way dialogue; ask questions, share feedbacks, etc.
Recommended image size for your profile picture
400x400 pixels
Percent of Twitter users reading the news on Twitter
71% of them, which is 12% of Americans
Twitter international
80% of Twitter users aren't American (supports 35 offices around the world w 33 languages)
Geotag
Geolocation; Adding a location tells those where you were when you posted that Tweet
Links
Great way to create traffic on your website and blog
Trending topics
Hashtags that become very popular
Periscope
Helps create live videos on twitter
Twitter search
Helps listen to the relevant conversations that are happening
The appeal for Twitter
How rapid and scan-friendly it is; the ideal for our contemporary attention-deficit world due to clever use of language, which makes it easy to scan but hard to write
Bio
Only get 160 characters to tell people who you are, what you do, what makes you special, and why they should follow you
Videos
Powerful medium for storytelling
Reply
Responding to a tweet, showing that you're listening and engaged
Thread
Series of connected tweets from one person; can provide additional context, updates, or extended points
Retweet (RT)
Shares someone else's tweet with your followers - Click it twice: tweet is shared as is - Click it once: you can add a comment and it becomes a "quote tweet"
Like
Simple way to positively acknowledge a tweet -- helps to bookmark a tweet. Tap the heart icon
In case you missed it
A summary of the most interesting tweets you might not have seen
Twitter polls
Allow you to weigh in on questions posed by other people on Twitter
Twitter lists
Allows you to separate twitter accounts you follow into groups; allows you to see the tweets from the list members as a separate twitter timeline
Handle or username
Always anticipated by the @ sign and can only have 15 characters - Appears in your profile URL and unique to you (ex. @jordanlevine or https://twitter.com/jordanlevine)
Tweet & max length of it
An update posted on Twitter containing text, photos, links, GIFs, videos, etc. Max length = 280 characters
Hashtag
Any word or phrase without spaces, beginning with the # symbol - Hashtags link you to search results for that term
Twitter Lite
App's data-friendly alternative; launched in Sept 2017 in Phillippines but Dec most places, it's designed for the emerging internet market where Internet speed is slow; smaller than 1 MB while normal app is 25MB
Business strategy for Twitter
Define your goals, inspire your audience and develop your content based on what you want your consumers to think, do and feel
Reasons to start Twitter for a business
Discover what's happening right now, grow your brand awareness and provide timely customer service
Timeline
Displays a stream of tweets from accounts you have chosen to follow in the order that you are most likely to care about showing up first - First thing that appears when logging in
Global map on periscope
If you add a location to your live video tweet, it will be discoverable on this
Block
If you block an account, the account can't follow you or add you to their Twitter lists. You won't receive a notification if they mention you
Two important features under profile section
Location and website
What to include in a bio
Location, business hours, link to website, show personality, explain how you help people
Small businesses and profile pictures
Many use their business name for the account and personal photo for the profile photo -- it's better to focus on recognizable and iconic features
Name
Not unique; helps people find Twitter accounts, even if they don't know the twitter handle (ex. Jordan Levine)
Group conversation
Started with anyone that follows you; everyone can send messages and see them even if they don't follow each other. If you add new people, they won't see the previous conversation before they were added
Follow
Subscribing to a Twitter account - Click or tap the follow icon next to the account name - Anyone can follow and unfollow unless blocked
Location
Tell people where they can find you; can also add it to your tweets
Choosing a username
Your real name is best if it's available, but you could add the or real to preface it if not