type 4-6

Most design programs have a default line spacing setting, called auto leading, which is around _______ percent of the point size

120

A general guide is to have in the neighborhood of ____ to ____ characters per line, but there are many exceptions to this rule

45 to 75

A rule of thumb for acceptable justified type is for the text to have a minimum of ______ characters per line, but this guideline varies depending upon how the copy flows, the overall length of words in the text, and the desired hyphenation preferences and settings

65

Assuming you select a font that was designed and intended for smaller settings, the average range for text settings is somewhere between ____ and ____ point and sometimes up to 14 point

8 and 12

______ _______ is the default setting in most design software, and the most common alignment for Latin-based language systems such as English

Flush left

______ _______ text is more difficult to read since our eyes have to follow a wavering left-hand margin when they move to the next line down the column

Flush right

_______ refers to the ease with which the characters, words, and designs as a whole can be read.

Legibility

______ is related to how the type is arranged

Readability

How you _____ your type has a huge effect on the readability and effectiveness of your piece

align

every job requires a different ___________

approach

the color of the type against its intended ___________ should also be taken into consideration when selecting a typeface, especially with text type

background

You should try different sizes of display typefaces and see what looks best and what ________ and complements the rest of your layout

balances

do start with a few ___________ typefaces and type families with all of the features you require (small caps, old style figures, swashes, fractions, etc.) and learn how to use them well

basic

Script and _____ typefaces are often used to invitations, announcements, headlines and initial letters; handwriting fonts are great for informal correspondence as well as for ads, brochures, websites and even motion graphics requiring a more persona, informal look

calligraphic

_______ _________ alignments style can be very effective when used for short blocks of copy, such as titles and headlines, subheads, invitations, announcements, posters and poetry

centered type

While some fonts can be adapted to a broad range of sizes with the help of a bit of tracking or kerning, others will either become hard to read or lose the defining _____ they were initially chosen for

characteristics

A well-designed typeface will have ______ design characteristics throughout

consistent

________ type is arranged in a particular shape for purely aesthetic reasons - it might be in random, geometric shapes or in the shape of an object

contoured

pairing typefaces of varying widths can create a powerful __________ when done thoughtfully

contrast

a ___________ typeface, such as a script, calligraphic, or handwriting font, or any display design that oozes personality, combines best with a more neutral face, oftentimes a sans.

decorative

to focus your design goals and subsequently identify the most appropriate typefaces for a job, start by identifying the age, interests, attention span, and other ___________ of your audience

demographics

the color and texture of a typeface is the overall grayness, or ___________ of a block of type

density

Without _________ characters to worry about, all caps beg to be set tighter than mixed-case settings

descending

Line spacing, to a certain degree, is style-based, having gone from rather open spacing in the days of metal type, to very tight spacing when prototype took its place, and back open again with _________ type

digital

________ type can, and should, generally have less leading, since as type gets larger, the negative spaces associated with line spacing appear progressively too large

display

The legibility of a typeface is related to the characteristics inherent in its design, including its x-height, character shapes, width, stroke contrast, the size of its counters, serifs or lack thereof, and weight, all of which relate to the ability to ___ one letter from another

distinguish

don't __________ your type with the features available in your design software

distort

T/F: A very basic guideline for text would be a maximum of 2 points leading up to 5 points

false

T/F: Combining a heavier with a lighter typestyle or weight is not a successful pairing

false

T/F: Line spacing should never be confused with leading

false

One of the preliminary steps in designing and laying out a page is _____

formatting

Justified text results in a very ________ block of copy that is something desirable

geometric

The first and foremost step in selecting a typeface is knowing your _____

goals

A novel approach is indenting a paragraph's first line or two or three deeper than the usual indent - even to a depth of ________ the column width

half

_______ indent is actually the opposite of an indent in that the first line hangs out to the left of the paragraph into the margin

hanging

A common place to change typefaces is when going from ____ to text

headline

Display, or _______, type is primarily meant to catch the eye quickly and draw the reader into the text.

headline

sometimes a design project cries out for a solution that either blends type with ___________ or creates an illustrative image with type in order to get a concept across in a strong, nonverbal way

illustration

An _______ is a graphic technique used to create a visual separation of thoughts between paragraphs

indent

different papers, surfaces, and finishes take ___________ differently, and can alter the appearance of the type, making it appear heavier or lighter, and in some cases, start to break it up entirely

ink

In _____ text, both the right and left margins align.

justified

even a typeface that is spaced properly has character combinations that are too open or too tight. these character pairs should be adjusted by the type designer in the actual font with the creation of ___________ __________

kern pairs

Line length and point size are interrelated, as line length should be somewhat determined by the point size in order to achieve maximum readability: the _________ the point size, the wider the acceptable line length

larger

____________ is a term from the days when type was set in metal and slugs of lead of varying thicknesses were inserted between the lines of metal type to add space between lines

leading

The _______ of the text should also be considered, as well as any constraints on the column width and depth, such as a preexisting grid or template

length

Display type, on the other hand, can forgo the extreme legibility and readability needed for _____ blocks of text for a stronger personality, elaborate and more expressive shapes, and a more stylish look

long

Make sure you take into consideration the intended printing _____, and what effect it will have on the type - especially the thin stroke and counters

method

combine typefaces when you want to visually emphasize or separate a thought, phrase, or text. A common ___________ is to use two or more faces that are very close in style, weight, or appearance, creating a subtle disturbance that detracts from the cohesiveness of the design

mistake

If the type is to be used in a _____, low resolution environment, be sure to try it out to see how it performs before making your final selection

non-print

When selecting a typeface for print, take into consideration the kind of ____ or surface it will be printing on

paper

Type has the power to make or break a job. Every typeface has a distinct _________ and conveys a different mood, message, or feeling

personality

don't let the way a typeface looks on a proof from your personal ___________ be the deciding factor in your selection, as it can look much heavier than actual printed piece.

printer

do consider __________ issues when selecting text type

production

The primary consideration when setting text is usually ________

readability

the right amount of word spacing allows a typestyle to be read easily without the words either running together or being separated by oversized white spaces that interrupt the color and reduce the overall ___________ of the design

readability

text type is designed to be legible and ___________ at small sizes. this usually implies fairly clean, consistent, uncomplicated design features; more open spacing than a display face; and thin strokes that hold up at smaller sizes

readable

don't tint type with delicate thin strokes; it might break up when ___________

reproduced

The practice of ________ paragraphs with an extra line space instead of an indent is often successfully and appropriately used in correspondence, in short pieces such as advertisements and introductory copy and on the web

separating

as a designer, your primary responsibility is to ________ the client using your design and problem-solving skills. it is not to make their job into your own personal award-winning design statement

serve

Don't "____ to fit"

set

Before beginning your typeface exploration, it is important to know its intended type ____ range

size

do consider how your type will look at the ___________ you are planning to use it

size

a typeface that is well ___________ is neither too tight nor too open at its intended size range, and, most importantly, has optically even spacing between characters throughout the design

spaced

Factors affecting type's readability include type size, line spacing, line length, alignment, letter spacing, and word ______

spacing

Line ______ refers to the vertical space between the lines of type. It is measured from baseline to baseline, and in print is usually measured in points

spacing

the members of type super families and systems usually have the same basic skeletal ___________ but with different finishing details, enabling them to work well together

structure

one of the safest ways to combine typefaces is by using a type ___________ ___________ or system that contains different variations on a theme, so to speak

super family

For some jobs, you might want to consider the use of a font family or ___________ that works for both text and display

system

T/F: A tried and true practice when combining type is to mix a serif with a sans serif

true

T/F: All caps can be set with little to no leading

true

T/F: Flush left is the style that is the most readable, primarily because it is the alignment that our eyes are most used to when reading from left to right

true

T/F: Some jobs require the kind of text treatment and interpretation that cannot be achieved with an existing font

true

T/F: Staying within the same typeface family can create smart pairings that support an effective typographic hierarchy while maintaining a consistent tone and personality

true

T/F: The indent is often omitted in the first paragraph of a page or a section, as there really is no need to separate the beginning of the text from anything other than another paragraph, but this is more a matter of style than correctness

true

T/F: When using a dingbat, the size of the dingbat and the space around it is essential to the success of the treatment

true

There are two main categories of ______: text and display

type

Different _____ attract a different audience - both overly and subliminally

typefaces

Do leave _____ space

white

Text that wraps around an illustration, photo, diagram, pull quote, or other graphic element is referred to as ______-________ text

wrap-around

The ______ of a font affects its legibility and will make different typefaces look larger or smaller at the same point size

x-height