TYPES OF PROPAGANDA TECHNIQUES

transfer (example)

A political activist closes her speech with a prayer. Example of _______________.

glittering generalities (example)

Family Feelings is the most powerful and moving book ever written about family relationships. Example of _______________.

testimonials (example)

Film star Alan Day says that when it comes to buying birthday gifts for his children, he always chooses books from Ladbroke Publishers catalog of fine publications. Example of _______________.

plain folks (example)

Gem Star Toy Company's challenging game, Vacation Generation, is the board game designed for families just like yours. Example of _______________.

unwarranted extrapolation (example)

If the U.S. approves NAFTA, thousands of jobs and factories will move to Mexico. Example of ____________.

name calling (example)

People who oppose the funding for a new family recreation center are simply stubborn and narrow minded. Example of _______________.

bad logic (example)

Senator X wants to regulate the power industry. All Communist governments regulate their power industries. Senator X is a Communist. Example of _____________.

repetition (definition)

The product name or keyword or phrase is repeated several times. (definition)

glittering generalities (definition)

employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values.(definition)

testimonials (definition)

using an expert or celebrity to sell or support(definition)

plain folk (definition)

using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea(definition)

unwarranted extrapolation (definition)

making huge predictions about the future on the basis of a few small facts

bandwagon (definition)

most people have this or are doing this so you should too(definition)

name calling (definition)

saying bad things about your competitor (definition)

euphemism (example)

An unwanted phone call just as you are sitting down to dinner from a political party, but it is called a "courtesy call." You're not buying a used car, you are purchasing a certified pre-owned, pre-enjoyed or pre-loved vehicle. Example of ______________.

repetition (example)

Better dead than red. Blue. Blue is beautiful. Proud to be blue. I'm in a blue state of mind. True blue. Think blue. Example of ________________.

band wagon (example)

Buy two tickets to the annual Father and Daughter Dance, and join the hundreds of fathers who have already brightened their daughters' lives. Example of _______________.

euphemism (definition)

a polite expression used in place of words or phrases that otherwise might be considered harsh or unpleasant to hear. (definition)

transfer (definition)

a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval. (definition)

bad logic (definition)

an illogical message is not necessarily propagandistic; it can be just a logical mistake; it is propaganda if logic is manipulated deliberately to promote a cause.