Types of propagandas

Testimonial

An opinion of one person, which may or may not be based on any real facts Example: tutor.com one girl said she went from a B to an A

Bandwagon

• An attempt to convey a sense of momentum • to generate a posotive "everybody's doing what it so you should too" mentality • example: oral B commercial, in the Ad the dentist states that they use it so we should.

Card stacking

• use of statistics/information in a one-sided manner • the omission of statistics/information that is crucial to drawing an informed and balanced conclusion • example: Mr clean commercial, the commercial includes facts such as the magic eraser that is 50 percent stronger so it last longer.

Glittering generalities

•Almost always very positive, designed to leave a very good impression • uses vague words and phrases that may appeal to a variety of audience • example: Coke Ad, coke uses a very simple but positive slogan saying, "Everything goes better with coke."

Plain folks

•An attempt to appeal to the "average" person as just " one of the people" • Example: Chevy car commercial, they take everyday people to test out there cars

Prestige identification

•Endorsements from the celebrities and other well-known people • Carls Jr. commercial, Kim Kardashian is taking a picture to eat Carl's Jr. salad

Red herring

•This shows you one idea, while secretly accomplishing a different idea •Bait and switch • example: McDonald's sign, on the sign outside it says over 99 billion served

Mudslinging

•often referred to as "attack ad's" on the tv., radio, internet, etc. • makes assertions about the opposition/opponent in a variety of unflattering ways • name calling that creates a negative impression of the opposition/opponent •Example: Cheerios Ad, on the back of the box it says "not made with genectillay modified ingredients." Their calling out there opponents saying there better.