Unit 1 Review Flashcards

A characteristic of an event is that it is produced and consumed in which situation? A. During planned intervals B. At the same time C. By the same group of people D. In unemotional ways

B. At the same time

Which is an example of a celebrity endorsing an event simply by being associated with it? A. Saying a tournament is great B. Attending a grand opening C. Appearing in a print ad D. Cheering for a football team

B. Attending a grand opening

The action taken by the salesperson in handling customer complaints should be based on which action? A. Solutions available within the policies of a business B. Attitude of customers toward the salesperson C. Amount of time required to solve the problem D. Opinion of the salesperson about the customer

A. Solutions available within the policies of a business

A person responsible for matching up corporations with events that reach his or her target market has a career in which area? A. Sponsorship management B. Sales promotion C. Hospitality D. Advertising sales

A. Sponsorship management

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players? A. Their occupation B. Closed to the public C. Free of charge D. Played for enjoyment

A. Their occupation

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver? A. Ambush marketing B. Sponsorship clutter C. Public service D. Brand recognition

D. Brand recognition

Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers? A. Argumentative B. Domineering C. Insulting D. Dishonest

A.Argumentative

A good way for salespersons to prevent customer complaints is to perform which action? A. Accurately determine each need of a customer B. Show customers high-priced products C. Pressure customers to buy quality products D. Ask the customer a lot of personal questions

A. Accurately determine each need of a customer

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racket is an example of which activity? A. Cross-promotion B. Public relations C. Team-building D. Personal selling

A. Cross-promotion

Making the customer feel important and in charge is a good way to handle which type of difficult customer? A. Domineering or superior B. Disagreeable C. Slow or methodical D. Suspicious

A. Domineering or superior

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas? A. Help pay for construction expenses B. Honor a former student-athlete C. Create publicity for the new facility D. Encourage fans to attend sports events

A. Help pay for construction expenses

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product? A. Inconsistent B. Perishable C. Tangible D. Consistent

A. Inconsistent

Which is an example of a licensed product? A. NASCAR earrings B. Buick invitational golf tournament C. Converse shoes D. Wheaties cereal box featuring an athlete

A. NASCAR earrings

What might a sports organization offer a business to encourage that business to sponsor an event? A. Naming rights B. Percent of profits C. Partial ownership D. Free advertising

A. Naming rights

When taking an incoming telephone order, which is an effective way to make sure the order is correct? A. Read the order back to the customer B. Place one's initials on the order C. Note the date and time of the order D. Rewrite the order

A. Read the order back to the customer

What do some professional sports teams do to promote renewed interest in a team that is losing support from fans? A. Redesign logos B. Increase prices C. Send newsletters D. Change sponsors

A. Redesign logos

The relationship between a sponsor and a sports entity is often described as which type? A. A merger B. A partnership C. A buyout D. A takeover

B. A partnership

What are royalties? A. A percentage of expected sales B. A percentage of actual sales C. A percentage of union dues D. A percentage of taxes

B. A percentage of actual sales

What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving? A. A personal observation B. A testimony C. An interview D. A sales presentation

B. A testimony

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing? A. Target B. Ambush C. Direct D. Internet

B. Ambush

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort? A. Financial accountability B. Brand awareness C. Image extension D. Market segmentation

B. Brand awareness

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game? A. Financial B. Entertainment C. Economic D. Physical

B. Entertainment

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? A. Awareness B. Image C. Image extension D. Loyalty

B. Image

Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation? A. Provided to ambush marketers B. Inclusion in a sponsorship proposal C. Inclusion in event programs D. Provided in the city hosting the event

B. Inclusion in a sponsorship proposal

The hostess very pleasantly received a reservation request from Mrs. Jones for eight people. The hostess also stated that the restaurant will provide only one check for parties of eight or more. Mrs. Jones shared her dissatisfaction with this situation. What is the major area of concern for this complaint about the restaurant? A. Prices B. Policy C. Product D. Personnel

B. Policy

What should be included in an event program if it is longer than four pages? A. Satisfaction survey B. Table of contents C. Local news articles D. Statement of organizers

B. Table of contents

Which statement is true regarding sports marketing? A. Corporations sponsor sporting events to decrease their brand recognition. B. The distribution of licensed sports apparel is an effective way to create team and brand awareness. C. The use of high-profile athletes to endorse products does not increase brand recognition. D. Sports marketing encompasses only the radio and television media.

B. The distribution of licensed sports apparel is an effective way to create team and brand awareness.

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets? A. The design and layout of the venue B. The geographic location of the stadium C. The unpredictable performance of the team D. The sense of loyalty to the coach of the team

B. The geographic location of the stadium

Which is a characteristic of an effective logo for a sport or an event? A. Remote B. Timeless C. Practical D. Ambiguous

B. Timeless

The core benefits to customers who purchase sports products include entertainment, health, and which other component? A. Promotion B. Independence C. Achievement D. Adaptability

C. Achievement

When designing an event program for a charity event, it is important to perform which action? A. Include the printing costs on the back cover B. Provide product samples C. Acknowledge the event sponsors D. Offer free admission coupons to other events

C. Acknowledge the event sponsors

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing? A. Target B. Mass C. Event D. Direct

C. Event

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact? A. Total B. Indirect C. Fiscal D. Direct

C. Fiscal

Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports? A. He wants to maintain a healthy lifestyle. B. He has a laid-back attitude. C. He is very competitive by nature. D. He enjoys socializing with teammates.

C. He is very competitive by nature.

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action? A. Demand mostly tangible products B. Have consumers with artistic talent C. Include spectators and participants D. Are concerned with environmental issues

C. Include spectators and participants

When a professional football expansion team is established in a community, which economic impact might happen? A. Business closures, job layoffs, and high inflation rates B. More tourism, lower tax rates, and high interest rates C. Increased job creation and more consumer spending D. Higher tax rates and fewer financial investment opportunities

C. Increased job creation and more consumer spending

Which marketing activities involve writing press releases and organizing news conferences for a sports organization? A. Promotions B. Advertising C. Media relations D. Community relations

C. Media relations

Team-related factors that affect brand equity include which components? A. Schedule, coaches, and reputation B. Tradition, performance, and star athletes C. Performance, coaches, and star athletes D. Star athletes, schedule, and tradition

C. Performance, coaches, and star athletes

Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? A. The thrill of competition and social status B. Low membership costs and sport appreciation C. Personal improvement and social facilitation D. The need for recognition and personal values

C. Personal improvement and social facilitation

Which is a characteristic of the sports or event industry? A. Manages a worldwide media network B. Communicates with a limited audience C. Provides products that are different for each consumer D. Employs only those people who have athletic ability

C. Provides products that are different for each consumer

Athletes are often considered to be particularly effective promoting products related to which of their areas? A. Education B. Background C. Sport D. Lifestyle

C. Sport

Which is an example of promoting a sports event? A. Holding a race for a charitable organization B. Selling food products to a concession stand C. Delivering exercise bikes to retailers D. Distributing information about a NASCAR race

D. Distributing information about a NASCAR race

What should an employee do to determine whether or not the complaint of a customer is justified? A. Ask a supervisor B. Restate the complaint C. Take immediate action D. Investigate the problem

D. Investigate the problem

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation? A. It usually increases spectator fan-base loyalty levels. B. It is the least expensive way to create name recognition. C. It reduces the need to engage in other promotional activities. D. It provides exclusivity and has potential to maximize exposure.

D. It provides exclusivity and has potential to maximize exposure.

"I think I will wait until Saturday to download a movie," is a statement that best characterizes which type of customer? A. Disagreeable B. Domineering or superior C. Dishonest D. Slow or methodical

D. Slow or methodical

Which persons help create the excitement and enthusiasm that make the games what they are? A. Team owners B. Coaches C. Trainers D. Spectators

D. Spectators