Unit 8 Test

T/F: The LinkedIn model benefits business organizations only, and has dramatically altered the employment and career environment.

False The LinkedIn model has benefited the entire recruitment community

Social media benefits to businesses are made possible because social media offers both location specific and time specific ____________

Targeting

T/F: Because of operational efficiencies and the speed of the internet, businesses that operate digitally may be much better at responding to requirements and changes than traditional brick-and mortar businesses.

True

T/F: when considering social media in investment strategies, the source of the data may affect whether the use of the information is a violation of insider trading regulations

True

FedEx is a successful business. Which of the following statements regarding FedEx is false. a- FedEx uses big data to find flaws, boost production, and root out counterfeiters. b- FedEx delivers millions of packages each day c- FedEx offers logistics and business support services

a- FedEx uses big data to find flaws, boost production, and root out counterfeiters.

Digital goods provide several benefits for e-commerce. Which of the following is not a benefit achieved from digital goods? a- digital goods require physical presence to acquire b- digital goods have a delivery-on-demand nature c- digital goods can be purchased and downloaded d- digital goods have a miniscule inventory footprint

a- digital goods require physical presence to acquire

Mobile e-commerce can provide companies with an avenue to gain and keep their customers. Nevertheless, mobile e-commerce cannot help businesses actively market to their customers in which of the following ways? a- mobile e-commerce helps to solicit post-purchase feedback from customers b- mobile e-commerce creates a direct channel for doing business c- mobile e-commerce develops salable mobile applications d- mobile e-commerce advertises through product or brand marketing using integrated applications

a- mobile e-commerce helps to solicit post-purchase feedback from customers

Mobile e-commerce targets a certain niche. Which of the following communication devices is not one of them. a- personal computers b- portable decision support systems c- smartphones and tablets d- personal and professional organizers

a- personal computers

Which of the following is not a characteristic of a private industrial network? a- private industrial networks provide more of a focus on individual transactions versus lasting relationships b- there is a small number of private industrial networks in the marketplace c- an example of a private industrial network is Ford Motor Corp's private industrial network d- A private industrial network is a single organization that controls the construction and maintenance of relationships for a small number of other organizations

a- private industrial networks provide more of a focus on individual transactions versus lasting relationships

What do you call the web-based applications that allow user content to be created and shared over the internet? a- social media b- blogospheres c- instant messaging

a- social media

Which of the following is not a reason for providing company information on the internet? a- to discourage customers from visiting the traditional storefront b- to entice potential customers to shop c- to educate stakeholders on product status, specifications, features, and capabilities d- to inform customers of upcoming sales and events

a- to discourage customers from visiting the traditional storefront

The project team would create vision and mission statements in alignment with the organization's overall mission, then seek to understand the audience, market conditions, development timeline, and preliminary budget. This assignment is addressed in which of the following questions? a- what jobs with the e-commerce presence satisfy? b- what business and revenue models are best for this implementation? c- who is the target audience and how will they access? d- how is the marketplace structured and how will the business best interact with an e-commerce presence

a- what jobs with the e-commerce presence satisfy?

Although teen usage of social media exceeds that of adults, what adult demographic group is experiencing an increased use of social media, with 31% of members of that age group reportedly using social media? a- Adults 18-29 yrs b- Adults 65 yrs and older c- Adults 30-64 yrs

b- Adults 65 yrs and older

Which of the following businesses earns much of its revenues from online advertising and by providing e-business services to hundreds of millions of individuals and businesses? a- Caseificio Scalabrini b- Google c- FedEx d- Amazon

b- Google

What is a social media activity that should be avoided by job seekers? a- risky activities like sky diving or rock climbing b- any post or activity that represents discriminatory behavior c- pictures of events or friends

b- any post or activity that represents discriminatory behavior

Which of the following is a disadvantage for purchasing digital goods? a- purchased digital goods are available almost instantaneously b- digital goods are very difficult to return c- purchasing digital goods saves time and effort of having to go to a retail shop d- purchasing digital goods promotes a greener way of living

b- digital goods are very difficult to return

Which social media platform is not a disruptive technology based on the ability for people to comment or share current events, ideas, or opinions? a- Twitter b- Facebook c- LinkedIn

c- LinkedIn

Which of the following customer attributes is not helpful for accurately pricing goods to increase profit margins? a- purchase frequency b- purchase history c- age d- income level

c- age

Besides customer attributes, which of the following factors can be used by an e-business to accurately price goods? a- purchase amount b- competitors private pricing information c- competitors public pricing information d- ethnic group

c- competitors public pricing information

Which of the following statements regarding e-tailers is false? a- e-Tailers can be traditional brick-and-mortar retailers b- e-Tailers provide a venue for the sale of physical goods c- e-Tailers provide a venue for brokerage services

c- e-Tailers provide a venue for brokerage services

Which of the following is a characterisitic of a Net marketplace? a- it's a web-enabled network that coordinates transactions between specific companies in all aspects and all divisions b- it is a single organization that controls the construction and maintenance of relationships for a small number of other organizations c- it provides more focus on individual transactions versus lasting relationships d- the amount of business conducted on the net marketplaces is significantly more than those on the private industrial networks

c- it provides more focus on individual transactions versus lasting relationships

How do social media platforms play an increasing role in shaping events? a- everyone is a participant in social media b- social media platforms have displaced print media c- people can use this medium to influence reserved bystanders

c- people can use this medium to influence reserved bystanders

Which of the following can be disseminated to millions of consumers through social media, reducing marketing costs compared to traditional print, radio, and television advertising? a- public relations b- press releases c- product marketing

c- product marketing

What is the method used by hackers to develop a relationship with users in order to extract information? a- phishing b- social networking c- social engineering

c- social engineering

Freemium is not a new concept in doing business. Which of the following statements regarding Freemium is accurate? a- Freemium sells product samples and trial versions to users b- Core services and additional features are free of charge to users c- product quality and available features cannot be controlled d- Freemium involves digital pricing strategies

d- Freemium involves digital pricing strategies

Understanding the purpose of creating an e-commerce is addressed in which of the following questions? a- How is the marketplace structured and how will the business best interact with an e-commerce presence? b- Who is the target audience and how will they access? c- What business and revenue models are best for this implementation? d- What jobs will the e-commerce presence satisfy?

d- What jobs will the e-commerce presence satisfy?

Which of the following business structures depicts a legal entity that can encompass a big number of shareholders? a- franchises b- partnerships c- sole proprietorships d- corporations

d- corporations

What is the primary purpose for publishing company information on the internet? a- to inform customers of new products and upcoming sales b- to entice potential customers to shop c- to discourage customers from visiting the traditional storefront d- to educate stakeholders on the company's mission and vision, production information, and community efforts

d- to educate stakeholders on the company's mission and vision, production information, and community efforts