Voting, Elections, and Campaigns
superdelegate
delegate slot to the DNP's national convention that is reserved for an elected party member
how to reform the Electoral College
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changes in the Electoral College
12th Amendment (separate elections for pres and VP), abolish the electoral college and leave the voting up to the popular vote, congressional district plan, keep the system but eliminate the electors altogether
important voting patterns
40% of eligible voters votes, more educated, older citizens, women, whites, members of organizations with links to politics, interest in the political system
get-out-the-vote
GOTV, push at the end of a political campaign to encourage supporters to go to the polls, volunteer responsibility
closed primary
a primary election in which only a party's registered voters are eligible to vote
open primary
a primary in which party members, independents, and sometimes members of the other party are allowed to vote
runoff primary
a second primary election between the two candidates receiving the greatest number of votes in the first primary
mandate
a command, indicated by an electorate's votes, for the elected officials to carry out their platforms
prospective judgement
a voter's evaluation of a candidate's claims for what he will do in the future, looking ahead
retrospective judgement
a voter's evaluation of the performance of the party currently in power, looking at past experience
negative ad
advertising on behalf of a candidate that attacks the opponent's platform or character, more recent form of ads
positive ad
advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions without referencing the opponent
inoculation ad
advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched
contrast ad
advertising that compares the records and proposals of the candidates often with a bias leaning towards the sponsor
recall
an election in which voters can remove an incumbent from office by popular vote
ballot measure
an election option on a ballot that enables voters to enact public policy
initiative
an election that allows citizens to propose legislation and submit it to the state electorate for popular vote
referendum
an election whereby the state legislature submits proposed legislation to the state's voters for approval
raiding
an organized attempt by voters of one party to influence the primary results of another party
Internet team
campaign staff that makes use of web-based resources to communicate with voters / raise funds / organize volunteers / plan campaign events
winner-takes-all primary
candidate who wins the most votes in a state secures all the state's delegates
proportional representation primary
candidates who win a certain percentage of the vote wins that proportion of the delegates' votes
differences between primaries and caucuses
caucus very traditional, primaries are more democratic, primaries attract more people but they don't necessarily know as much as party members, scheduling of primaries affects the outcomes like peer pressure, front-loading, internet lets parties gain lots of money and attention
free media
coverage of a candidate's campaign by the news media (newspaper stories, tv special reports), tends to be less-biased and often proclaims a candidate a winner, also famous for undermining candidates, greatly affects how voters view candidates
public funds
donations from the general tax revenues to the campaigns of qualifying presidential candidates
matching funds
donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises
general election
election in which voters decide which candidates will actually fill elective public offices
primary elections
election in which voters decide which of the candidates within a party will represent the party in the general election
party conventions
election year gathering that formally draft the party's platform and nominate the party's presidential candidate
midterm elections
elections that occur in the middle of a presidential term, often incumbents lose their seats during this voting time, if the president has made some questionable policy decisions, members of his party in the House or Senate will have a lesser chance of being reelected
political action committees
federally mandated and officially registered fundraising committees that represent interest groups in the political process (PACs)
candidate debate
forum in which political candidates face each other to discuss their platforms / records / character, important to get themselves out there and correct misconceptions about their campaign
press secretary
individual charged with interacting and communicating with journalists and organizing press conferences on a regular basis
how can money be raised for campaigns?
individual contributions, PAC contributions, political party contributions, member-to-candidate contributions, candidates' personal contributions, public funds
campaign manager
individual who travels with the candidate and coordinates the many different aspects of the campaign, most important member
how campaigns control media coverage
isolate the candidate from the press to avoid misspeakings, create sound bites for media coverers to attend and pick up catchy sayings to use in stories without showing candidate in negative light, put a spin on their candidate to make them perceived in a certain way by the public, appear on talk shows
gerrymandering
legislative process used by majority party to make sure that the maximum number of representatives can be elected through the redrawing of district lines, often used by incumbents to protect their seats in a divided government, Supreme Court has determined that Congressional/state legislature districts MUST be distributed based on population / district lines MUST be able to be drawn with a single line / purposely gerrymandering to promote political minority strength is illegal
ways to improve voter turnout
make registration easier, make Election Day a holiday, strengthen political parties, use technology, hold elections on weekends, hold fewer elections
electors
member of the Electoral College chosen by methods determined in each state
new media
new technologies that blur the line between paid and free media sources (Internet, blogs, Facebook), way of distributing info quickly and effectively, robo-calling
campaign staff
paid staff, consultants, volunteers all work to make sure the candidate has the best shot at winning the election
general election campaign
part of a political campaign aimed at winning the general election
nomination campaign
part of a political campaign aimed at winning the primary
crossover voting
participation in the primary of a party with which the voter is not affiliated
patterns in voting choice
party identification (declared party members are more likely to vote for members of their own party), race/ethnicity (whites tend to vote Republican and minorities tend to vote Democrat), gender (men more likely to vote Republican, women more likely to vote Democrat), religion (Jews tend to vote Democratic, Catholics tend to vote Republican), income (poor vote Democrat, rich vote Republican), ideology (liberals vote Democrat, conservatives vote Republican), issues
caucus
party members meet in small groups to select the party's candidates, popular when political parties had lots of control
unit rule
party practice under which the majority of a state can for the minority to vote for the candidate they support
candidate
person running for office motivated by ambition/ideological ideals, exhausting, try to get to know American people
communications director
person who develops the overall media strategy for the candidate, blends free press coverage/paid TV/radio/mail media, basically in charge of the message the candidate is portraying
paid media
political advertisements purchased for a candidate's campaign (particular commercials created by campaign team)
conventional political participation
political participation that tries to influence politics in a well-accepted and moderate manner (voting)
unconventional political participation
political participation that tries to influence politics in unusual or extreme measures (boycotts, protests, etc.)
campaign consultants
private-sector professionals who sell to a candidate their technologies / services / strategies required to get that candidate elected, not a permanent member, brought in to enhance campaign not run it
voter canvass
process by which a campaign reaches individual voters (either by door-to-door solicitation or by telephone), volunteer responsibility
finance chair
professional who coordinates the fundraising efforts and the ways in which money is spent during the campaign
media consultant
professional who produces candidates' video / radio / print advertisements
direct mailer
professional who supervises a political campaign's direct mail fundraising strategies
pollster
professional who takes public opinion surveys that guide an individual's campaign attack strategy
reapportionment
reallocation of the number of seats in the House after the census, affects the number of Electorates each state receives
ways for an incumbent to lose reelection
redistricting (incumbents can be put in districts with stronger incumbents, territory added could be unsupportive), scandals (financial/sexual scandals don't lose reelections - they cause incumbents to retire), presidential coattails (presidential candidates often influence Congressional elections - if they lose the election, their party often has less success in gaining seats in the legislature)
ways to reform the voting process
regional primaries, campaign finance reform, online voting, voting by mail, modernizing the ballot
Electoral College
representatives of each state who cast the final ballots that actually elect the president, vehicle for the people's ideas and opinions, started because the founding fathers didn't think the people were educated enough to effectively elect a president
incumbency advantage
staff support (if staff members within the incumbent's control were helpful to voters, the incumbent has a greater chance of re-election), media and travel (most office holders get out to meet the voting public, often increasing support of the candidate), The "scare-off" effect (incumbents have large amounts of power within the government; challenging one seems risky)
authoritarian system
system of govt that bases its rule on force rather than the consent of the governed
spot ad
television advertising on behalf of a candidate that is broadcast in 60- 30- or 10-second durations
front-loading
tendency of states to choose an early date on the primary calendar in order to influence other states' primaries, tends to benefit the frontrunner, often won by candidate who has raised the most money
electorate
the citizens eligible to vote
incumbency
the holding of an office
turnout
the proportion of the voting-age population that votes
redistricting
the redrawing of congressional districts according to the number of seats allowed per state and population redistribution, used by office holders to create districts that only include their supporters
why don't people vote?
too busy, registration is too difficult, absentee voting is a hassle, too many different elections to keep track of, my vote won't make a difference, the political parties no longer have as much control over voters
soft money
virtually unregulated money funneled by individuals and political committees through state and local parties