Week 11 - Marketing
Why do firms use SEO? All companies want to reduce their web traffic All companies want to have the #1 ranking on Google Only the most competitive companies use SEO SEO is required for firms by ONET
All companies want to have the #1 ranking on Google
Posts that have a(n) ___ element tend to do well on Instagram Artistic Audio Intrinsic Grayscale
Artistic
Posts that have a(n) __________ element tend to do well on Instagram Grayscale Intrinsic Artistic Audio
Artistic
Which of these is not an example of broadcast advertising? Billboard advertisement TV advertisement Radio advertisement All of these are examples of broadcast advertising
Billboard advertisement
Which of these is not an example of broadcast advertising? Billboard advertisement TV advertisement Radio advertisement All of these are examples of broadcasting
Billboard advertisement
Which of the following media categories commands the biggest slice of advertising dollars today? Print Out-of-home Direct mail Broadcasting
Broadcasting
Which of these is not a reason for the increasing popularity of digital marketing? Difficult to track effectiveness Interactive medium Cost-effective Easily targeted
Difficult to track effectiveness
What is defined as printed communication sent directly to individual consumers that solicits a purchase? Out-of-home advertising Public service Broadcast advertising Direct mail
Direct mail
Which social media platform has the widest customer base? Twitter Facebook YouTube LinkedIn
It is common for consumers to go past the first page of their Google search True False
False
Online display advertising is exactly the same as pay-per-click. True False
False
Only Gen X and millennial demographics are represented on social media. True False
False
Only certain demographics can be reached using Facebook. True False
False
Standard webpage views are optimal for mobile access True False
False
Compared to digital or broadcast advertising, print advertisements tend to lack: Clarity Words Ingenuity Flexibility
Flexibility
Pinterest is the only social media platform that is ________-looking. Forward Backward Present Outward
Forward
What is determined by the default bid aspect of setting up a pay-per-click ad? The firm's budget per week Keyword popularity Effectiveness of landing page How much the firm pays per click
How much the firm pays per click
What is contextual targeting most similar to? Keywords Pay-per-click Data mining Customer service
Keywords
Which of these situations would Twitter be best for? Researching an article Planning for the future Live reporting Video sharing
Live reporting
Which of these marketing methods is the most unique to mobile marketing? Pay-per-click Social media Display ads Location-based
Location-based
What is defined as printed communication sent directly to individual consumers that solicits a purchase? Magazines move to print too quickly All magazines have gone out of business Literacy has decreased Many readers obtain information online
Many readers obtain information online
Google's display network is huge, with approximately ___ monthly impressions. One trillion 6 billion 10 million A hundred thousand
One trillion
Which of these is not an example of out-of-home advertising? Car wraps Billboards Online ad videos Signage
Online ad videos
What is a main difference between online display advertising and pay-per-click? Online display is audio; Pay-per-click is tangible Online display is visual; Pay-per-click is text Online display is effective; Pay-per-click is inconclusive Online display is text; Pay-per-click is visual
Online display is visual; Pay-per-click is text
Which of these is not a listed method of mobile marketing? Apps Online news articles Websites Mobile display ads
Online news articles
What is determined through off-site SEO? Popularity Overall ranking Webpage traffic Relevancy
Popularity
What is the point of on-site SEO? Improve business to business marketing Prove to consumers that your content is popular Increase pay-per-click Prove to Google that your content is relevant
Prove to Google that your content is relevant
What is the point of on-site SEO? Prove to Google that your content is relevant Increase pay-per-click Prove to consumers that your content is popular Improve business to business marketing
Prove to Google that your content is relevant
Which of these is not an example of print media advertising? Magazines Newspapers Directories Radio
Radio
Pay-per-click marketing is also known as Bidding Google mining Search marketing Online advertising
Search marketing
Social media marketing, when compared to normal social media use, uses the platform: More often Aggressively Strategically Passively
Strategically
When will a firm's ad show up the most often? The firm creates a bold, colorful ad The firm creates different ads for different sizes The firm connects with Bing rather than Google The firm only has one ad
The firm creates different ads for different sizes
Direct mail still exists, but on a smaller scale. True False
True
When choosing keywords, firms should look at which words have the highest monthly traffic. True False
True
Which of these is the best strategy for determining the best social media platform to use for marketing? Try new platforms and content to see what connects Stay consistent with platforms and content Switch target markets rather than change marketing strategy Abandon unsuccessful platforms immediately
Try new platforms and content to see what connects
Which of these is not a key category of digital promotion? Affiliate Display Video Social media
Video
Which of these is not a key category of digital promotion? Social media Display Affiliate Video
Video
There is a trend towards ___ elements in social media Audio Multimedia Visual Tangible
Visual
There is a trend towards ________ elements in social media Audio Multimedia Tangible Visual
Visual
