week 5

brands tend to be extremely important to consumers purchasing staple products

false

pioneers in product development are always the most successful

false

profits are both high and unchanging in the maturity stage of the product life cycle

false

durable products are more likely to be shopping products than non durable products

true

amazon is currently in the beginning stages of expanding its business into the more rural parts of india. executives are hoping that this will allow amazon to continue growing and retain its dominance in the industry. what is this expansion an example of

modifying markets

which of these is not part of the new product development process

price gouging

jake is a photographer looking to purchase a new lens. when he is comparing different lenses before making this purchase, what kind of attribute is he evaluating?

shopping

what is the goal of idea generation

to generate as many ideas as possible.

add on attributes can become expected attributes over time

true

why does competition tend to decrease in the maturity stage of a products life cycle

weaker competitors leave the industry

the light weight design of an ipad is an example of:

add on attribute

the ingredients list on a package of food could best be described as a list of the:

attributes of the food

consumers buy______, not ______

benefits, attributes

starbucks receives a shipment consisting of coffee beans and cups- materials that the store will need in order to sell coffee in the upcoming weeks. What types of business products and services are these products.

coffee beans are components, coffee cups are support products

the comparison between the iPhone 7 and the 6 is described as an example of_____. , and the comparison between the first iPhone and its predecessors is best described as _____.

continuous innovation, discontinuous innovation

what is derived from demand

demand that comes from the sale of consumer products

idea generation is primarily concerned with what

developing a pool of concepts

when does the introduction stage for a product start

directly following commercialization

Jessie bought a new tv, and Is curious to see how well it performs when it is positioned in her home (she is concerned about glare from the windows). when she evaluates the quality of the picture in her home, what type of attribute of the tv is she evaluating?

experience

credence attributes are those attributes that can be evaluated within five years of consuming the product or service.

false

services are most likely to be judged based on shopping attributes

false

the greatest amount of competition exists while in the maturity stage

false

polaroid cameras first broke into the market and were popular for years. they fell when digital cameras became more popular. recently they have seen an increase in sells again. what variation of product life cycle does this fall under.

fashion product

who is in charge of idea generation

ideas come from many places, both inside and outside the company

when do most companies look to extend the life of their products life cycle

in the maturiry phase

which of these is not a stage in the life cycle of a successful product?

innovation

what should a marketing manager whose company makes shopping products do with information about the products

make it available and easy for the consumer to find

what should be the main goal for a marketing manager whose company makes convenience products?

make the product widely available

new tech products and new medications are generally extremely expensive when first released to the market. these companies are using which kind of pricing?

skimming

in 2014, Porsche released a 50th anniversary edition of its Porsche 911. the company only made a select number of these models, making this a _____ product.

specialty

apple mainly sells phones and computers, but also sells accessories for these products. these chargers, protective cases, and other accessories are best described as what?

support products

what is the definition of the product/service bundle?

the collection of benefits and attributes of a product or service

a protocol statement should identify all of the following except:

the expected initial sales of the product

what is the best example of product innovation

the first ipod compared to a walkman

developing a protocol shifts the focus onto what

the product itself

what is the difference between CPG's and FMCG's

there is basically no difference