Week 9: The Tea Industry Around the World- Todays Consumer (lecture)

What is the Irish word for tea in Ireland and how is it served

"Tae" and it is served hot with milk and sugar

What are some of the main reasons for tea's popularity

-health concerns -convenience and availability -marketing programs -versatility- time to drink, how to drink

In the US in 1990, there was how many pounds of tea imported

170 million pounds imported

How does Ireland and UK make their tea? grams?

2 grams per cup (equivalent to a tea bag)

Canadians consume how many pounds of tea per person a day/ how many tea bags per year

2.65 pounds per person; 600 tea bags per year

In the US in 2012, there was how many pounds of tea imported

277 million pounds imported

How long do the chinese steep green tea for?

3-5 times per minute or 2 which yields at least 6 cups of tea

How many cups of tea is typically consumed per day?

4-6 cups

Out of those 99% of people, ___ percent of tea drinks are drinking how many cups of tea per day?

50%; 4 +

How do the Chinese make their tea? /grams?

6 grams of tea per cup

How many cups of tea do Asians drink a day

6-8 cups per day

What percentage of people who live their dink

99%

In Morocco, tea is a sign of what

hospitality and commonly served to guests

The tea in Kazakhstan is typically served

hot with sugar, rude to refuse

In grocery stores, tea is found

in multiple locations Throughout the store, not just the traditional coffee and tea aisle

There is a rapid growth in per capita from the increase in _____ and ____ in china

income and tea

The majority of imported tea into kAZAKHSTAN is from where

india, china and sri lanka (Sri Lanka has reputation of having some of best tea in the world)

In contrast, Turks steep their black tea how many times

once

What type of tea is on the rise?

organic tea

What does RDT stand for

ready to drink: refrigerator and room temp

In the US, the future growth..

remain exceptionally good

The amount of space in a grocery store devoted to tea is

rising

How do the Turks make their tea?

same as the Chinese

How do Britons usually drink their tea

taken black, sometimes with lemon, and served with milk or sugar

Food items that are on the rise include

tea-infused chocolate bars and gum

Kazakhstan doesnt grow/harvest their own tea because of

the weather

In England, Britons drink their tea when?

throughout the day, with breakfast being the most popular time

Canada and US choose what form of tea

traditional tea bags, but thats changing

Morocco has many whats of tea; however the typical way of serving tea is

variants of teas; served hot with optional fresh mint leaves and tobacco in the water to add flavor Tea and boiling water steep for 15 minutes before boiling again

How is turkish tea served?

with NO milk (no dairy products)

Irish tea has roots in

assam (india) tea

Tea in India and China is mainly sold where? It is expected that you what before you bye tea?

at market stalls, not grocery aisles sample the tea

What country is the 10th most tea consumer in the world?

Azakhstan lowest end of the top 10

What are the 2 biggest competitors in Ireland

Lyon's and Barry's

World tea consumption: Pounds of tea consumption per person per year (wont be asked on test- but pay attention to knows drinking what) Turkey Ireland England India China

Turkey: 6.96 pounds per person Ireland: 4.83 pounds per person England: 4. 28 pounds per person India: .72 pounds per person China: 1.25 pounds per person

What country is the number 1 consumer of tea? Why?

Turkey; cost of coffee has become very expensive

Serving tea to guests is traditional arab hospitality where

United Arab Emirates - impolite for guests to refuse

What is the reason that India and China each produce 1 billion plus- metric tons of tea a year and their per capita count is lower (than turkey, ireland, england etc)

because the rural populations outside tea growing regions find tea expensive - cant afford to drink it- inside the rural areas the tea is not expensive

The majority of tea in Ireland is

black tea

What is the most consumed tea worldwide?

black tea (green tea is on the rise though)

What tea is the favorite in UAE?

black tea, more are gravitating towards green tea

British brands like earl grey are internationally renowned for their what

breakfast blends

The number and size of what is changing the face of tea in the US

competitive offerings dramatically expanding

Tea in the US continues to what

flourish