What is Ethnography?

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Key Elements

In-depth examination of a culture or subculture.

Examples of Ethnographic Research Problem

Life in a University College. Interactions in a teenage friendship group.

Most often Used in...

Ethnographic research is often used in educational research

Ethnography

A branch of anthropology dealing with origins, development, characteristics of humankind, including such factors as: kinship groups, social customs, beliefs, religion, and cultural development.

Process of Research

Identify phenomena, identify subject, generate hypothesis, collect data, analyze data, draw conclusion.


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