What Is Pricing?
Profit Margin
A ratio of net profit (after taxes) divided by net sales that reflects the profit per dollar of sales
Pricing Objectives
Goals a company hopes to accomplish through its pricing strategies
Promotion Decisions
Marketing element referring to selection of the various types of communications that marketers use to inform, persuade, or remind customers of their products
Product Decisions
Marketing element referring to what goods, services, or ideas a business will offer its customers
Promotional Budget
The amount of money a business plans to spend on promoting its goods and services during a certain period of time
Pricing
is a marketing function that involves the determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
