Yearbook Glossary

Gloss Lamination

A clear film that is applied to a Litho cover creating a protective coating. The glossy luster of the lamination makes printing colors more vivid. Matte and Super Matte film is also available.

Font

A complete set of characters (letters, numbers and symbols) that share a common weight, width and style. Each font has a unique name such as Helvetica or Times. Jostens provides more than 200 fonts for use in the book. The YearTech font card or the YTO font card previews all fonts available.

Legal Guidelines for school journalists

A comprehensive legal guide for yearbook journalists is available for download from the Yearbook Avenue > Need Help > Reference Guides.

EXPENSE

A cost associated with producing a yearbook. Budget planning is required so that expenses do not exceed income.

Debossing

A cover application where the design is cut into a brass die that is placed on an embossing magazine and the design is indented.

Blended content

A coverage approach in which spreads are built on topics with coverage coming from all traditional content areas.

Chronological context

A coverage approach that uses a time element such as seasons or months to organize the content.

Brainstorming

A creative process used by two or more people to generate ideas or solve problems. From headline writing to theme selection, brainstorming can be used in nearly every area of yearbook publishing.

Byline

A credit line at the beginning or end of a story giving the name of the writer.

Consultant

A customer service representative in the Jostens plant who works closely with sta s and Jostens yearbook representatives to answer any questions regarding page creation, submission guidelines, proof questions, book status and speci cation changes. Each school is assigned a consultant and provided a toll-free number for calling.

Aqueous Coating

A fast-drying, water-based, protective clear coating similar to varnish for application to Litho covers and interior pages. Due to its water base, aqueous coating is more environmentally friendly than varnish or UV coatings.

Job number

A five-digit number assigned by Jostens. The number is the same from year to year.

Grid

A framework of vertical or horizontal columns used for organizing and aligning content.

jostens yearbook ads

A full-service program that handles all the details of offering recognition and business advertisements creating a promotional yer, online design and processing payments by check or credit cards.

jostens adviser university

A highly acclaimed national professional development workshop for yearbook advisers. Academic credit is available. Consult your Jostens representative for information.

Adviser & Staff

A magazine devoted to producing and marketing yearbooks. Jostens is pleased to provide this magazine to every high school yearbook sta in the country twice a year as part of its commitment to education. Email editions supplement the print magazine.

Direct Mail

A marketing tactic that uses a sales letter or promo piece mailed to potenti

interview

A one-on-one question and answer session with a person closely associated with an event, activity, or topic. By asking carefully crafted, open-ended questions, the responses will provide information and interesting comments for direct quotes.

Ladder

A page-by-page listing of the yearbook's contents.

Leading Line

A photo composition technique in which real or imaginary lines in a photo lead the eye to the dominant element, primary subject or center of interest.

Cut-out-photo

A photo treatment in which the background has been cut away from the subject. Thistechnique is most e ective for photo illustrations, rather than photojournalistic images, since removing the background alters the journalistic story the photo delivers.

Duotone

A photographic illustration printed in 2 colors

Feature

A physical or emotional aspect of the yearbook product that interests potential consumers. Answers to these questions are features: What is on the cover? How many pages are in the yearbook? How much color is used?

Colophon

A reader service that lists the staff, acknowledgements, printing specifications, awards and press association memberships.

Lead-in

A short, catchy mini-headline or introduction to the caption, linking the photo and the caption both visually and verbally without having to use direction-giving words like "above," "left" and so on.

Page

A single page of content with the opposite page featuring a different, yet often related topic.

Distribution Event

A special activity for distributing and signing yearbooks. Turning distribution into an event builds excitement about the product.

EDITOR

A student leader in charge of the entire yearbook or a portion of the book.

EXTENDED EDITION

A supplement that expands coverage for events including prom, spring sports and graduation that happen after the nal deadline for a spring delivery book.

Feature story

A traditional-story approach packed with facts, figures, descriptive details, specific examples, quotes and poignant anecdotes. Journalistic feature stories use a catchy lead followed by short paragraphs featuring meaningful quotes and transitional paragraphs containing facts and figures.

Colum

A vertical guide for placing content

dominance

Achieved by making a content element signi cantly larger calling attention to itself and becoming the focal point. The dominant element, often a photograph or collection of photos, should be important enough to justify this treatment.

Spring Delivery

Allows for distribution at the end of the school year, but requires a shorter production time for the sta to submit pages.

Adviser

Although no two yearbook advisers handlethe job in the exact same way, the adviser's job is that ofa teacher, leader, manager and coach. E ective advisers teach the sta the skills necessary to publish the yearbook and then empower the students to produce as much of the publication as possible. The spelling of the word "adviser" often confuses yearbook sta s. Although most dictionaries call for the word to be spelled "advisor," for journalistic publications, the Associated Press Stylebook stipulates the word be spelled "adviser."

income

Amount of money coming in to meet expenses, including income from yearbook sales and advertising revenue.

index

An alphabetical directory of every person, team, group, advertiser and topic featured in the words and photos on the pages of a yearbook.

Graining

An application created by stamping the cover using heat and pressure and a special plate featuring a unique pattern. The result is a texture that can be felt and seen. There are 39 grains available with a variety of looks.

EMBOSSING

An application that alters the surface of the cover by providing a three dimensional or raised e ect. The procedure requires the use of two dies: one that is raised andone that is recessed. The dies t into each other so that when the cover material is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression.

Graining (Cutout)

An application where the graining texture is only applied to certain areas of the cover.

Eyeline

An imaginary, horizontal band of 1-pica spacing used as a unifying device. The eyeline runs across the two facing pages, visually linking the spread.

Coverage Report

An online tool available on the Yearbook Avenue website for tracking who is featured in the book and how many times, making it easier to meet the goal of featuring every student at least three times.

Clip art

Artwork, shapes, backgrounds, logos, and borders provided for use on yearbook pages. An art book is included in the Jostens Yearbook Kit and provided a visual catalog of the digital art.

Black and White

As in photography, a good design will always work as well in black and white as is does in color. Black-and-white images and graphic elements can be used in design to help emphasize content, add contrast, lead the eye and balance a composition, just as you would with color.

Background

Colors and photographs can be used to accent the page background. This technique is often overused in yearbooks and the result is a background that overpowers the photography and makes the text difficult to read. For maximum effectiveness, backgrounds are best used in light colors and in limited areas on the spread. Rarely should a background cover the entire two pages.

Complementary

Colors that are opposite each other on the color wheel are considered to be complementary colors. The high contrast of complementary colors creates a vibrant look especially when used at full saturation. This color scheme must be managed well so it is not jarring. Complementary colors can be tricky to use in large doses.

Framing

Composing a photo so that the subject is surrounded (framed) by content - sky, ground, people - that highlights the subject

Graphic Accent

Content-driven graphic strategies should focus on readability. Graphic techniques used e ectively make spreads interesting for readers. Graphics unify or separate content. Graphics call attention to certain elements, announcing their importance to the reader. They also indicate the di erence between primary and subordinate elements. Graphic accent includes color, tints and rule lines. The three-peat graphic strategy is a guiding principle.

Academics

Cover curriculum-related experiences wherever they take students.

Hierarchy

Creates order and indicates importance through size and placement. A large headline and a smaller secondary headline placed above a story create a range of three di erent type sizes. This range or order is a hierarchy.

Advertising

Dictated by budget and policy and can include business and recognition ads.

EVEN PAGE

Displayed on the left side of the gutter.

Cropping

Editing the image area to be reproduced. Cropping enhances a photo's visual impact by removing dead space from the sides, top or bottom.

Copyright

Exclusive rights for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies of that work for a speci ed number of years, as guaranteed by law. The use of copyrighted material without rst obtaining permission from the copyright holder is copyright infringement.

Budget

Expectations for expenses and income; takes into consideration the plans to make the yearbook appealing for consumers and the costs of producing it, plus related expenses.

Closing

Finishes the story of the year and brings the book to closure. The closing is presented on the final spread(s) and last page of the yearbook and appears after the advertisements and index.

Folio Tab

For reader reference, a small identification that appears with the page number and reflects the specific content of the spread.

EXPANDED SPACING

Generally a "rail" of three to six picas running vertically or horizontally and used to separate or isolate content.

Attribution

Giving proper credit to the person who made the quoted statement. Material that is not common knowledge or status an opinion needs to be attributed.

Analogous

Groups of colors that are adjacent to each other on the color wheel, with one being the dominant color. Analogous color schemes are often found in nature and are harmonious and pleasing to the eye. Using analogous colors will create unity and harmony in a design.

Indesign

High-end page design software by Adobe.

Color Guide

Hundreds of color combinations can be created by combining cyan, magenta, yellow and black — the four process colors. TheJostens Color Guide, included in the Jostens Yearbook Kit, allows staff to see the color samples as printed swatches, offering more accurate representation than a computer monitor. Seventeen color palettes are shown for easy color coordination.

Divider

Indicates a new section and provides design continuity throughout.

Get the picture

Intended for a photography class or an in-depth unit within a yearbook class, the Get the Picture curriculum was created by eight nationally acclaimed scholastic journalism experts and photography teachers. The Get the Picture, a 120-page, hardbound textbook provides complete instruction in photojournalism for the yearbook photographer.

Creative Resources

Jostens designers are often available at workshops and take a sta 's idea and develop it into a cover sketch. Virtual art sessions and production of nal cover art are also available.

Design contests

Jostens sponsors two contests each spring for yearbook design. The Jostens/Adobe Yearbook Design Contest is for students using InDesign and the Jostens YearTech Online Design Contest is for students designing spreads using YearTech Online. Consult your Jostens representative for contest guidelines and entry information.

Spread

Most common allocation of space, two facing pages presenting a variety of elements to tell a story; even and odd pages appearing as a unit.

Business Manager

One or more student leaders in charge of marketing and selling the yearbook.

Contrast

Opposing elements spark visual interest. If all content elements are the same size, format, shape, weight or color, the design risks becoming monotonous. Variety is the key to keeping the visual presentation lively. These techniques create contrast: • Size: big, small • Format: horizontal, vertical• Shape: modular, circular, cut-out • Weight: thick, thin • Color: black, spot color, process color

Content Module

Portion of a page or spread containing a mini-design of photos and text; can be displayed with other content modules to present different angles on the same topic.

Composition

Position or arrangement of the elements in a photo; content of a photo.

Infograph

Presents facts and figures, often poll and survey results, in a visual way that often includes illustrative art.

Center of Interest

Primary subject that catches readers' attention first. Should be the focal point or dominant element within the photo.

Summer/Fall Delivery

Provides a longer production cycle allowing the sta to include year-end coverage, but requires distribution in the late summer or fall.

echoing color

Pulling a distinctive color from the photographs, especially the dominant, and repeating it for typographic and graphic elements across the spread to promote visual unity

Jump Coverage

Related stories that continue from one spread to the next like a magazine.

Caption

Text accompanying a photo that adds information. Captions answer readers' questions about the people, the action and/or the reaction in a photograph. Can range from identifying people and supplying minimal information to serving as mini- stories reporting the ve W's and H and including quotes. Also called cutlines.

Leading

The amount of white space between the lines of type, also called line spacing. For visual impact, designers may increase or decrease the amount of leading.

Gutter

The center of the spread where the yearbook is bound with thread and glue into spine. Typographic elements should not be placed in this area.

Deadline

The date that completed yearbook pages are due at the Jostens plant. Meeting all deadlines is essential to keep the delivery of the yearbook on schedule.

Conclusion

The final sentence or paragraph that ties the end of a story back to the lead; gives a story a sense of completeness.

Cover

The first thing a reader sees when receiving a yearbook, so it should make a positive first impression. Verbally, the theme is often introduced on the cover, either directly or subtly. While some sta s desire a Custom cover exclusive to their school, others prefer to select a predesigned Jostens Studio cover.

ENDSHEET

The heavy paper between the cover and the rst and last pages that helps hold the inside pages into the cover.

Headline

The large type designed to attract readers to stories and draw them into the spread. A well-written headline elements should not be placed in this area. summarizes a story and highlights its focus. A headline should always contribute to the story and not merely label the page. Headline formats include primary and secondary. Following the inspiration of magazines, yearbook headlines are often dynamic typographic presentations.

Eye Flow

The natural movement from left F fto right with the content elements moving theeye into the center and/or toward other keyelements. The goal is to keep the reader moving from element to element.

Lead

The opening paragraph of a story which sets the tone for the article giving it purpose and direction.

Ascender

The portion of a lower case letter that extends above the x-height.

Descender

The portion of a lowercase letter that falls below the x-height.

Benefit

The reasons customers have for buying the yearbooks. While one feature of the yearbook is that it has great photos of many friends, the benefit is fun and images will evoke memories for many years.

Five W's and H

The six key questions a journalist must answer for the reader: who, what, Where, Why, and How.

Coverage

The story of the year told through complete, balanced, relevant and dynamic verbal and visual content.

Delivery

There are two basic yearbook delivery options. Delivery is often dictated by school tradition.

Covers Book

This visual guide to covers showcases the Jostens cover lineup along with detailed information for sta s designing custom covers including cover-production techniques. Available in the Jostens Yearbook Kit.

Foil

Using a flat die, this application combines heat and pressure to stamp a design in foil onto the cover. Foils are available in standard colors as well as special patterns and holographic designs.

Facet Foil Debossing

Using a special die, this cover application combines heat and pressure to stamp a sharp, beveled-edge foil design into the cover.

EDITORIALIZING

When the opinion of the writer is included in what is supposed to be an objective, journalistic story. This should be avoided.

Digital Classroom

Within Yearbook Avenue, the digital classroom houses videos, worksheets, handouts and activities for use in a yearbook class.

Copy

Words written in a variety of formats to tell a story. Also called a story or article.

Jostens Representative

Your Jostens representative will visit your sta on a regular basis. Plan for these visits by keeping an on-going list of non-urgent questions. Your representative is knowledgeable on all aspects of yearbook production. The Jostens representative keeps the administration, adviser and stay updated on all yearbook matters including the budget, production and deadlines.

job description

a written description of the basic tasks, duties, and responsibilities required of an employee holding a particular job

Multi-spread jump coverage

when an important topic receives two or more spreads, allowing for in-depth coverage. The design must guide the reader across each spread and onto the next spread in an obvious, yet creative way.