03 Social Media Marketing
You can use a combination of Twitter tools to measure and analyze the performance of your Twitter campaigns. Match each Twitter tool with its correct description. - Account Home - Tweet Activity Dashboard - Campaign Dashboard - Audience Insights Dashboard
- Account Home (provides 28-day summary of account activity) - Tweet Activity Dashboard (dsplays Tweet data such as impressions) - Campaign Dashboard (shows total impressions across all campaigns for a specific date range) - Audience Insights Dashboard (provides a real-time look at people who engage with your Tweets)
What are the 7 best practices for posting on Instagram?
- Both long and short captions can work as long as there is a consistent tone of voice - If you use longer captions, ensure that you format your post well using line breaks - Use emojis - Ensure images have a strong focal point - use video content to grab attention - incorporate UGC into your strategy - consider your grid layout
What 3 sources of data does Facebook Audience Insights draw from?
- The general Facebook audience - People that are connected to your Facebook event or page - People in custom audiences that you've created from your current customers.
What are 5 benefits of social media marketing?
- build relationships - leverages organic feedback - offers positive customer experience - builds brand story - offers flexibility in terms of creative content - can yield a higher ROI than other marketing channels\
What insights can you gain from LinkedIn's Campaign Manager analytics?
- data on sends and opens for sponsored inmails - effectiveness of ad campaigns - provides social action data for Sponsored Content
What audience targeting options are available on Twitter?
- demographics - behaviors (business habits, lifestyle choices, travel) - follower lookalikes (fans of other twitter users) - conversation topics - keywords - movies and tv shows - remarketing to past engagers - remarketing to past visitors
What type of audience targeting does Pinterest offer?
- demographics - behaviors (device usage) - keywords - custom targeting (website visitors, email subscribers, etc.)
Name 8 strategic ways to sustain a community:
- develop consistent voice - be responsive - engage with followers - share strategically (80% content/20% promote business) - use CTAs - have recurring topics - use a personal identifier - monitor reaction
What 4 insights can you gain from LinkedIn's Company Page analytics?
- follower demographics - engagement of individual posts - identify trends across key metrics - page traffic and activity
When regramming content, remember these 3 things.
- give credit - avoid edits - use Search and Explore to find content to regram
Video is important in digital marketing, as it can offer marketers a huge return on investment. When posting video content on social media platforms, what 5 best practices should you follow?
- grab attention in the first 3 seconds - create for sound off - align for mobile - include "play more" - use "live"
What specific campaign insights are provided by Pinterest Analytics?
- impressions - saves - clicks - CTR - Effective CTR - Average CPC or CPM - Total ad spend
Name 16 ways you can build a social community.
- invite your friends - invite your customers - add social buttons to your website - use social employer pagers - cross promote your social networks - use hashtags - join platform groups - use events - create goodwill - respond to your community - use GIFs, emojis, quote images, memes - offer special promotions - work with influencers
What are some of the best practices you should follow when posting content on Pinterest?
- post regularly - use vertical imagery - add descriptive copy - use text overlays (headline over the image) - show your brand in action - plan ahead - tag effectively so that your pins will have a wider reach
Name the 8 hashtag best practices.
- use SEO keywords - don't use spaces or punctuation - capitalize hashtags correctly - avoid over use - keep hashtags short - use popular hashtags - create branded hashtags - monitor other hashtags
What 6 best practices should you follow when posting video content to YouTube?
- use target keywords in your raw file name - Use HD resolution - Use a captivating title - customize thumbnails - use relevant tags - write a thorough description (includes helpful links, additional info, video shortcuts)
You can use an Instagram business account to get insights into your stories and followers. Put the steps for setting up an Instagram business account into the correct order, beginning with the first step.
1. Download the Instagram app on your mobile phone and Connect to Facebook. 2. Go to the App menu and choose the Settings icon. 3. Choose to Switch to Business Account. 4. Add your business details, bio, and so on. 5. Connect your Instagram business account to your Facebook company page.
To create a Facebook Business Manager account, follow these 10 steps:
1. Login to Facebook or create a new profile. 2. Visit https://business.facebook.com/ and choose to 3. Create an Account. 4. Enter Your Details. 5. Go to Business Settings. 6. Click the Pages tab. 7. Click Accounts and click Pages. 8. On the right-hand side of the Page, click Add New Pages. 9. Select Create a New Page. 10. Enter the page name and other details, and upload creative assets when prompted to do so.
Put the 6 steps for setting up an effective social campaign in the correct order, beginning with the first step.
1. Name your campaign 2. Set objectives 3. Define your audience 4. Set KPIs 5. Set budgets and run dates 6. Design creative content
Put the 4 steps for creating a paid promotion campaign on Pinterest into the correct order, beginning with the first step.
1. select object 2. define audience 3. set budget and run dates 4. select creative
Put the 5 steps for creating a paid promotion campaign on Facebook or Instagram in the correct order, beginning with the first step.
1. set your objective and name the campaign 2. define your audience, network and device 3. set your budgets and run dates 4. select your creative formats 5. push your campaign live
Which native Facebook tools can provide rich insight into the performance of Facebook campaigns?
Audience Insights and Ad Manager
The five stages of the Consumer's Journey are Awareness, Interest, Consideration, Conversion, and Retention. Which stages are most influenced by social media marketing?
Awareness and Interest
What is the quickest way to set up a YouTube business channel?
Choose business option during YouTube channel setup
Which native tools can provide rich insight into the performance of LinkedIn campaigns?
Company Page Analytics and Campaign Manager
There are several different ways to create a Pinterest business account. What is the easiest way to set up a Pinterest page for a business?
Create a new business account
How can using platform-native tools to analyze your social media campaigns be beneficial?
Facilitates installation of conversion tracking pixels
Which native Twitter tools can provide rich insight into the performance of Twitter campaigns?
Twitter Analytics and Twitter Ads Manager
What creative formats are available on Pinterest?
Video and image
What are the ways you can create a business account?
You can add a business profile to your personal account, convert your personal account to a business account, or create a new business account.
Match the bid options available on Twitter to the appropriate descriptions. - Maximum Bid - Targeted Bid - Automated Bid
Maximum Bid - when budget is tight, allows you to manually select how much a lead, click or engagement is worth to your business Targeted Bid - when you want to average out an average price per engagement Automated Bid - when you don't want to micromanage your campaign
It's important to choose the best social media platforms for your business. Match each social media platform with its primary advantage: Pinterest Facebook Instagram Twitter LinkedIn YouTube TikTok Snapchat WhatsApp
Pinterest - Visual Inspiration Facebook - Large-scale reach Instagram - Curated photos and videos Twitter - Real-time conversation LinkedIn - Professional networking YouTube - Video sharing TikTok - Short-form video sharing Snapchat - Ephemeral storytelling WhatsApp - Broadcast messaging
What are considered vanity metrics and shouldn't be focused on entirely?
Post likes and certain page likes or follows
When advertising on Pinterest, you need to select an objective for your campaign. What 4 objectives are available on Pinterest?
brand awareness, video views, website traffic, and app installs
Put the 4 steps for creating a paid promotion campaign on Twitter into the correct order, beginning with the first step.
1, Name campaign and set objective 2. Set budgets and run dates 3. Select creative and targeting 4. Push campaign live
To create a Company Page on LinkedIn, what are the 5 steps?
1. Click the Work icon in the top-right corner of your LinkedIn home page. 2. Click Create a Company Page. 3. Enter your Company Name and choose a URL. 4. Check the verification box to confirm you have the right to act on behalf of the company in the creation of the page. 5. Click the Create page button.
Which native Instagram tools can provide rich insight into the performance of Instagram campaigns?
Instagram Insights - a tool that's aimed at businesses. It's used for content and follower analysis, so that you can tailor your posts to be more relevant to your audience and measure your post performance. It gives you insights on gender, age range, location, and post and story engagement. Ads Manager - you can see all of your engagement and conversion metrics from Instagram activity
