10-4~Plan Promotion

Define personalized promotion

communicates directly with each customer using information tailored to that person

Define mass promotion

communicates with many people at the same time with a common message

Define personal selling

direct, individualized communication with prospective customers to asses their needs and assist them in satisfying those needs with appropriate products and services

What types of products is personal selling used for?

highly complex or expensive items

Define sales promotions

includes activities and materials designed to reinforce a company's brand and image

Do most advertisements result in immediate sale?

no

Define publicity

non-paid promotional communication presented by the media rather than by the business or organization that is being promoted

Define effective communication

the exchange of information so there is a common understanding by all participants

Define mass personalization

used first through mass promotion, but then company provides an easy to use method for the consumer to gather more personalized information

Define public relations

an ongoing program of non-paid and paid communications

Define promotion

any form of communication used to inform, persuade, or remind

Define advertising

any paid form of communication through mass media directed at identified consumers to provide information and influence their actions

List several ways that companies communicate with their potential customers during direct selling:

-face-to-face conservation -telemarketers or over the phone -in person