15) Innovation Ideation & Prototyping

What is a prototype? A.A polished, proven solution ready for commercialization B.A technical product category C.A low-fidelity manifestation of an idea, meant to be tested D.The final product of a long R&D process Innovation Ideation & Prototyping -- Build Prototypes and Pitch Your Ideas

A low-fidelity manifestation of an idea, meant to be tested

What is Prototyping and Why Is it Important? Innovation Ideation & Prototyping

A prototype is a first pass, a simple sketch of an idea you want to implement. It doesn't have to be pretty. It's not completely thought out. It's not final. What distinguishes this Dare event from any other typical meeting is that you ask participants to "walk the talk" of innovation and sketch out solutions. You might be concerned that the senior people in the room don't have time to sketch. In our experience, teaching people of all backgrounds and levels how to make and create useful products is incredibly rewarding. Why? Prototypes make concrete the ideas that are in our heads. A prototype creates a physical manifestation of a dream that people can react to, build on, and improve. Prototypes are cheap and fast. Creating an app or a physical product can take months, if not years. Whereas creating a paper prototype, clickable wireframe, or 3D printed model can take minutes or hours for free or a fraction of the cost. Prototypes help creators take ownership of the solutions. With a diverse audience of people who have both technical and non-technical backgrounds, we recommend using paper prototypes to sketch your ideas.

Why should you prioritize co-creative activities? A.People can influence each other to adopt ideas that are politically viable—not just technically feasible B.Diverse opinions power new and creative solutions C.People need a break from their normal day-to-day in order to see the light D.Naysayers will realize that they are in the minority and there is #safety-in-numbers Innovation Ideation & Prototyping -- Create an Inspiring Environment

Diverse opinions power new and creative solutions

When designing ideation workshops, which tactic will enable successful outcomes? A.Securing the coolest space in your corporate headquarters, like the boardroom B.Inviting only people at the same level—holding separate workshops for executives, for middle management, and for everyone else C.Immersing all stakeholders in a process of innovation in which all voices are heard D.Ensuring there are no distractions like music, posters, or surprise visitors Innovation Ideation & Prototyping -- Create an Inspiring Environment

Immersing all stakeholders in a process of innovation in which all voices are heard

How can you inspire your audience to stretch their imagination? A.Share inspirational stories of innovations relevant to your organization and customers B.Share visualizations of your team's best ideas to date to get feedback C.Share organizational mythology D.Share highlights from your organization's annual report Innovation Ideation & Prototyping -- Ideate in Teams

Share inspirational stories of innovations relevant to your organization and customers

What can you do to prime your audience for awesome ideation? A.Supply beverages that amp up your creative mojo: caffeine and sugar B.Start with creative warm-up exercises that get people to think outside the box and have fun C.Start with live music D.Set ground rules including the processes and topics that are not up for discussion Innovation Ideation & Prototyping -- Ideate in Teams

Start with creative warm-up exercises that get people to think outside the box and have fun

How do Job Stories help your team succeed? A.They define the best job descriptions for the innovation team B.They define current features of your product, service, or user experience that are best meeting customer needs C.They describe new products or services that will better meet customer needs D.They help you embody your customer and understand their situation, motivations, and goals, which will then help inspire new products or services Innovation Ideation & Prototyping -- Ideate in Teams

They help you embody your customer and understand their situation, motivations, and goals, which will then help inspire new products or services

Why should you create a Minimum Loveable Product (MLP) versus a Maximum Loveable Product? A.To truly delight your most loyal customers and ensure immediate adoption, versus solving the problems of all your customers, who may take more effort to reach B.To develop the most loveable marketing tactics and messaging before launching C.To launch with a Freemium pricing model, then charge for additional features D.Because your users can't handle the Maximum Love you have to give Innovation Ideation & Prototyping -- Build Prototypes and Pitch Your Ideas

To truly delight your most loyal customers and ensure immediate adoption, versus solving the problems of all your customers, who may take more effort to reach

What is the purpose of the Dare phase? A.To unleash collective creativity, suspend disbelief, and dream up the the way things should work B.To challenge stakeholders to take smart, calculated risks C.To prove that your organization won't tolerate fear of change #innovationwarriors D.To play with two canines Innovation Ideation & Prototyping -- Create an Inspiring Environment

To unleash collective creativity, suspend disbelief, and dream up the the way things should work

Which tactics will help you rapidly prototype your MLP? A.Sketch your favorite app, replacing its branding with yours B.List ten or more must-have features that users will expect in your solution C.Whiteboard one screen with a few key features and ask ideators to change them with different color markers D.Use visual icons to express functionality, such as a magnifying glass for search Innovation Ideation & Prototyping -- Build Prototypes and Pitch Your Ideas

Use visual icons to express functionality, such as a magnifying glass for search

Describe the goal of the Dare phase. Innovation Ideation & Prototyping

We've reached the stage of divergent thinking (creating choices). It's time to rally your entire innovation squad to contribute. Yes, we really mean all the folks that you identified in your role map back in the first module, "Innovation Basics." Usually at this point in the process, different individuals have been involved at different levels. Some feel super connected to the purpose and progress while others are thinking, "What's going on with that initiative?" In our experience, we find that it's best to gather all the key decision-makers and influencers in person and dare them to dream. That's why we call these meetings Dare events.