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Which group would you be able to reach with a Google Display campaign using demographic targeting? Certified netware engineers College students 27-year-old men Residents of a certain city

27-year-old men

Which Display Ad format should you use if you're concerned about malware and want a secure ad experience across platforms? Image ads AMPHTML ads Responsive Display Ads Search ads

AMPHTML ads

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction. Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users' intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.

Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Conversion-focused bidding Revenue-focused bidding Awareness-based bidding Consideration-focused bidding

Conversion-focused bidding

Which type of automated bidding strategy is target cost-per-acquisition (CPA)? Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding

Conversion-focused bidding

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.) Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served only in the specific geographic locations you choose.

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Location targeting allows your ads to be served only in the specific geographic locations you choose.

Which two are available in Google Ads? (Choose two.) Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price. Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets. Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history. Language targeting, which lets you reach people with your selected language as their browser's language setting.

Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets. Language targeting, which lets you reach people with your selected language as their browser's language setting.

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior.

If you do not bid efficiently, you could miss valuable conversions.

Why should your business use Performance Planner? It validates budgets against other vendors in the same market. It is the only ad budgeting software on the market. It makes recommendations that are validated using machine learning. It helps businesses determine a go-to-market strategy.

It makes recommendations that are validated using machine learning.

Which statement accurately describes the reach of Affinity Audiences' targeting? It reaches TV-like audiences, based on their lifestyles, interests, and passions. It reaches people who have the intent to purchase, updated in real time. It reaches past visitors as they browse network websites and use network apps. It reaches people while they're actively browsing, researching, or comparing products and are close to a conversion.

It reaches TV-like audiences, based on their lifestyles, interests, and passions.

Which statement is true about the value of Google Display Ads? It enables advertisers to reach customers searching for specific search terms. It uses best-in-class automation and bidding to reach millions of users at just the right moment. It bundles the pillars of a campaign to reach millions of valuable audiences across the internet. It offers advertisers the most control over the geographic locations where their ads will be seen.

It uses best-in-class automation and bidding to reach millions of users at just the right moment.

You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding

Machine learning Auction-time bidding

Which Display Ad format adjusts to available ad space? AMPHTML ads Image ads Responsive Display Ads Uploaded ads

Responsive Display Ads

Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos? Image ads Responsive Display Ads AMPHTML ads Uploaded ads

Responsive Display Ads

Which Display Ad format runs in both native and non-native inventory? Uploaded ads Responsive Display Ads AMPHTML ads Image ads

Responsive Display Ads

Which type of automated bidding strategy is Target return on ad spend (ROAS)? Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding

Revenue-focused bidding

When a Responsive Display Ad is automatically assembled, what's adjusted to fit the ad slot? Size, appearance, and format Format, appearance, and external links Format, image sizes, and external links Size, external links, and font

Size, appearance, and format

Why should campaigns with different marketing objectives be separated into different Performance Planner plans? So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming "Limited by Budget"

So that spend is not reallocated between two different marketing objectives

When visibility is the campaign goal, which bidding strategy should an advertiser choose? Enhanced cost-per-click (eCPC) Maximize Conversions Target impression share Maximize clicks

Target impression share

Which statement is true about Responsive Display Ads? The ads can meet exact branding requirements. The ads adjust to available screen space when delivered. They offer the advertiser more creative control than uploaded ads. The ads can be manually uploaded.

The ads adjust to available screen space when delivered.

Why is using the performance targets feature after utilizing the Performance Planner recommended? This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming "Limited by Budget". This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Which factors should an advertiser consider when deciding on a bidding strategy? Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget

User journey complexities, performance, and auctions

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency? When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal.

When your ads must meet exact branding requirements.

When should you use AMPHTML ads? (Choose two.) When your goal is to provide faster ad experiences. When your goal is to maximize the reach and scale of your campaign. When your goal is maximum creative control. When your goal is to provide safer ad experiences.

When your goal is to provide faster ad experiences. When your goal is to provide safer ad experiences.

When should you use responsive display ads? When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your primary goal is performance. When your primary goal is meeting branding requirements..

When your primary goal is performance.