2. Support your business goals with Google Ads

Which type of ad is best suited for the following goal: Drive action on your site when users are searching for similar products or services.

Search

Which type of ad is best suited for the following goal: Promote your products, share details about your inventory, and boost traffic to your online or physical store.

Shopping

________ ads appear on Google Shopping next to search results and near text and responsive ads. ________ ads promote your products by giving consumers detailed information about what you're selling before they even select your ad. Use a ________ campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

Shopping

List four campaign optimization features.

*Ad extensions *Bidding and budget settings *Device targeting, *Locations and language targeting

Use a Shopping campaign to...

*advertise your online and local inventory *boost traffic to your website or local store, and *find better-qualified leads.

Use a Display campaign to... (two parts)

*increase exposure and *reach audiences with specific interests across the web.

Use a search campaign to make sure potential customers... (three parts)

*notice your brand *consider your products, and *take action.

Video campaigns engage customers in different ways, like... (two parts)

*showing ads before their favorite music video, or *while they're researching an upcoming purchase.

Smart campaigns are a great fit for users who...

*want an easy way to reach relevant customers *want an easy way to drive results *have limited time or experience with managing Google Ads campaigns.

After a simple setup process, ________ campaigns run ads across Google's largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you. With an ________ campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

App

List the six types of Google Ads campaigns.

App, Display, Search, Shopping, Smart and Video

With ________ campaigns, you can easily engage customers across Google's most popular properties with a variety of rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google's _____ Feed — all with one campaign.

Discovery

List the three types of specialized campaigns (for niche industries or customer bases).

Discovery, Hotel, and Local

Google ________ ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a ________ campaign to increase exposure and reach audiences with specific interests across the web.

Display

Which type of ad is best suited for the following goal: Increase brand awareness when users are browsing content they're interested in online.

Display

If you're a ________ looking to advertise rates and availability, ________ campaigns are for you! These campaigns display ________ prices and availability on Search, Maps, and Assistant to connect you with the millions of travelers actively searching for you.

Hotel

Summarize "ad extensions."

Include even more information with your ads, such as location details, links to pages on your website, and your phone number.

________ campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance.

Local

Summarize "device targeting."

Reach your customers on any device, including desktops, tablets, and smartphones.

________ ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a ________ campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Search

Looking for an automated solution for small businesses? ________ campaigns are here to help! Just choose your business goals and let machine learning deliver results through Google's Search, Display, and Maps networks. ________ campaigns are the default for advertisers new to Google Ads. They're a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing Google Ads campaigns. Let our ________ technology improve your ads, so you can focus on what's most important — running your business.

Smart

Which type of ad is best suited for the following goal: Reach your target audience at scale and bring your business' story to life.

Video

With ________ ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming ________ content on YouTube and across Google's network of websites and apps. Only pay when people choose to watch your ad. ________ campaigns help you bring your business's story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Video

Summarize "bidding and budget settings."

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the average amount that you're comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.

Summarize "locations and language targeting."

Your campaign's ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser's language setting.

With an App campaign, you can increase... (three to four parts)

engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.