2.02 Marketing Quiz
Which of the following is a disadvantage associated with the addition of a lower priced product or line to a company's product mix:
The company's reputation may be damaged
A product-mix strategy in which a business makes changes to its products or product lines.
Alteration
A shampoo company decides to update its packaging to appeal to new customer attitudes and give its products fresh appeal. Which product mix strategy is this company using?
Alteration
A technology company that offers its products in many different colors and at several different price points likely has what type of product mix.
Broad
A fast-food company offers burgers, chicken nuggets, pizza, and French fries. Eventually, the company realizes that the pizzas are not profitable and decides to stop selling them. Which product-mix strategy is the company using?
Contraction
Why would a business use a shallow product mix?
Control Costs
The number of product items offered within each product line
Depth
A salon recently added nail services to its product mix. This strategy is called
Expansion
At a grocery store, you might decide to buy a bottle of Coca-Cola, a DiGiorno frozen pizza, and a can of Dole pineapple chunks. Each of these purchases is a product...
Item
which of the following is one of the elements included in judging the consistency of a company's product lines:
Life cycle
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product...
Mix
Developing strategies for the product mix.
Product Management
The process of making decisions related to the features, packaging and branding of a product.
Product Planning
The number of different product lines a business makes or sells.
Product Width
Which of the following is a disadvantage associated with the addition of a higher priced product or line to a company's product mix:
Sales of established products may decline
A product-mix strategy in which a business adds a higher priced product or product line to its product mix.
Trading Up
Which of the following is a reason for a business to have a narrow product mix:
To allow the company to specialize
Why would a business remove or delete product items or lines from its product mix?
To appeal to a new market
Why would a business add higher priced products to its product mix?
To enhance the image of the company
Which of the following is a reason that a business would make changes to its products:
To keep up with changing consumer preferences
A high end department store decides to start selling a lower priced line of clothing to appeal to a different market. Which product mix strategy is the department store using?
Trading Down
