351 FINAL (quizzes)

Janice and her mother were visiting an art gallery, and they were looking at modern art. When they came to one painting, Janice said, "I like that." When her mother asked her why she liked it, all she could say was, "I don't know, I just like it." Which component of attitude does this represent?

affective

Which of the following statements is true regarding mood? A: Moods are relatively stable states B: Ad and brand attitudes are often influenced in a mood-congruent manner. C: Positive moods have not been shown to affect shopping behavior. D: Moods affect the consumption process, but they are not affected by the consumption process.

Ad and brand attitudes are often influenced in a mood-congruent manner.

Attribute based choice requires....... A: the knowledge of specific attributes at the time the choice is made B: attribute-by-attribute comparisons across brands C: summary impressions D: a and b E: all of the above

a and b

Given attribute cutoffs of Price = 5, Quality = 5, and Weight = 4, which of the following would be chosen using the disjunctive decision rule? A: NEC B: Compaq C: Dell D: a and b

a and b

Nominal decisions can be broken into which two distinct categories?

brand loyal decisions and repeat purchase decisions

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded?

central

The elaboration likelihood model posits two routes to persuasion, which are the _____.

central route and peripheral route

Maslow's hierarchy of needs includes all EXCEPT which of the following A: physiological B: safety C: esteem D: cognition

cognition

Two prominent sets of motives under regulatory focus theory are termed

promotion and prevention

Which of the following statements is FALSE regarding information search? A: Searching for information is free. B: Search can have benefits such as finding a lower price or getter higher quality. C: The amount of search depends on purchase involvement. D: Information search involves mental as well as physical activities that consumers must perform.

searching for information is free

Which of the following is NOT an action a consumer may utilize to reduce dissonance? A: Increase the importance of alternatives that were not considered in the purchase initially. B: Decrease the desirability of rejected alternatives. C: Decrease the importance of the purchase decision. D: Increase the desirability of the brand purchased.

Increase the importance of alternatives that were not considered in the purchase initially.

Which of the following is a noncompensatory decision rule? A:conjunctive B: lexicographic C: elimination-by-aspects D: all of the above

all of the above

Joseph is considering the purchase of a computer, and he is comparing brands on the basis of price, memory, speed, and reliability. He mentally ranks each alternative on these attributes and makes a selection based on these rankings. Joseph is using which type of choice process?

attribute-based choice

Karl and his wife are considering putting a built-in pool in their backyard. They were discussing who they could get to do it for them, and they realized they knew of five pool contractors in their city. These five pool contractors that they thought of as potential contractors for them represent their _____.

awareness set

Even if a dissatisfied consumer takes no external action, which of the following is likely?

will have a less favorable attitude toward the store or brand

Carl and his family purchased a new home, and the builder left half empty paint cans in the garage. Carl doesn't know what to do with them because he cannot put them out in the regular trash. Carl is concerned with which of the following with regard to the paint?

disposition

Strong, relatively uncontrollable feelings that affect our behavior are known as

emotions

The desired features or characteristics required to meet a consumer's needs are his or her _____.

evaluative criteria

Which of the following stages of the information-processing model fully constitute perception?

exposure, attention, and interpretation

Very high levels of purchase involvement tend to produce

extended decision making

"Lexicographic rule can be applied even if attribute importance information is not known". This statement is ....

false

Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered?

fear appeal

Darcy is considering the purchase of living room furniture. While there are several national-chain furniture stores in her city, she is not considering Haverty's because she's purchased furniture from this store before and has been dissatisfied. For Darcy, this furniture retailer is included in her

inept set

How does music influence consumer behavior?

influences mood

Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed?

internal search

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by

low level purchase involvement

The product, price, communications, distribution, and services provided to the target market is referred to as the

marketing mix

The energizing force that activates behavior and provides purpose and direction to that behavior is known as

motivation

Which type of consumer decision making includes only a limited internal information search and no external search for information?

nominal decision making

Which is not an external influence on consumer behavior? A: family B: culture C: alumni work D: perception

perception

The fact that all aspects of the perception process are extremely selective is referred to as

perceptual defenses

In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives

physiological

An image of the product or brand in the consumer's mind relative to competing products and brands is referred to as the product's

position

Connie just purchased her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing _____.

postpurchase dissonance

Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use?

product nonuse

__________ involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration, with the goal being to add realism to the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner.

product placement

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as

purchase involvement

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as

situational influence

In class materials, you saw a study wherein participants lobbed balls into a bucket, and this was preceded by setting as the default that the participant would lob the ball using either his/ her dominant hand or his/ her non dominant hand. This study related to:

status quo bias

The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the

target market

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently, and admitted that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior?

temporal perspective

Consider a case where 'low quality chocolate' is offered for 2 cents and 'high quality chocolate' is offered for 20 cents - 40% of shoppers chose the low quality chocolate. Now consider the case where 'low quality chocolate' is offered for 'free' and 'high quality chocolate' is offered for 18 cents. Jack predicts that 'more than 40%' of shoppers are expected to choose the low quality chocolate. Based on class materials, Jack's prediction is likely to be ......

true

Consider organ donation sign ups. In the country Amazon, all citizens are organ donors by default, but they can opt out of being organ donors very easily. In the country Pandora, citizens are not organ donors, but can very easily opt in to become organ donors. Based on class materials, relatively more Amazonians (vs. those from Pandora) will be organ donors.

true

Imagine a class where all students in UofSC are given a UofSC coffee mug and told that it is theirs to keep. After the class, students are asked at what price they would be willing to 'sell' the mug. The average price stated is $11.75. Now imagine another class wherein students are not given a UofSC mug, but asked at what price they would be willing to buy a mug. Peter predicts that the average price stated will be less than $11.75. Based on class materials, Peter's prediction is....

true

The information processing model has four major steps or stages: exposure, attention, interpretation, and memory.

true

The outcomes of a firm's marketing strategy are determined by its interaction with the consumer decision process.

true

This is based on class materials wherein Dan Ariely stood on his doorstep offering children chocolate during Halloween. As children came to the door, Dan Ariely gave them some 'Hershey Kisses', but then offered them a trade. Consider a case wherein children could (i) trade 1 Hershey Kiss for 1 small Snickers OR (ii) trade 2 Hershey Kisses for 1 large Snickers; 30% of children chose the small Snickers. Now consider the case wherein children could (i) get 1 small Snickers for free OR (ii) trade 1 Hershey Kiss for 1 large Snickers; Jane predicts that 'more than 30%' of children are expected to choose the small Snickers. Based on class materials, what Jane predicts is .....

true

When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?

usage situation

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective?

use positive music in their advertisements so that over time consumers will transfer the positive affect associated with the music t the restaurant

Barry decided he needs a new car, so he started looking at commercials on television and ads in magazines as well as visiting several websites. What type of exposure does this represent?

voluntary