600 MT - Chp 4

Django follows the ________ programming principle.

DRY

________ are the types of information systems capabilities needed to meet business objectives.

System functionalities

Which of the following is not one of the basic business objectives for an e-commerce site?

optimize system architecture

Which of the following details the actual hardware components to be used in a system?

physical design

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

social media

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

CGI

Which of the following cannot be used to retrieve objects from a database?

HTML

Django is based on which of the following?

Python

Which of the following statements about responsive Web design (RWD) is not true?

RWD works best for sites that have complex functionality.

Which of the following is used to process certificates and private/public key information?

Secure Sockets Layer/Transport Layer Security

Which of the following is not an open source software tool?

WebSphere

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

customer on-site tracking

All of the following are basic functionality provided by e-commerce merchant server software except:

marketing software.

Beginning the e-commerce development process with a mobile presence rather than a desktop Web site is referred to as which of the following?

mobile first design

Building which of the following is the most expensive path to creating a mobile presence?

native app

Which form of testing compares a control page with one that is very different?

new concept test

Which of the following helps you engage your customers in a conversation?

on-site blog

MySQL is which of the following?

open source database software

All of the following are Web site design features that annoy customers except:

redundant navigation.

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

replacing static pages with dynamically generated pages.

All of the following are simple steps for optimizing Web page content that can reduce response times except:

segmenting computer servers to perform dedicated functions.

Which of the following would you use to verify that links on Web pages are valid?

site management tools

In order from beginning to end, the major steps in the SDLC are:

systems analysis/planning; systems design; building the system; testing; and implementation.

The term stateless refers to the fact that:

the server does not have to maintain an ongoing dedicated interaction with the client computer.

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

8

Advantages of dynamic page generation include all of the following except:

client-side execution of programming.

All of the following are key design principles of responsive Web design except:

coding by convention.

Offline media is typically used for all of the following marketing activities except:

conversation.

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

cookies.

All of the following are basic information requirements for a product database except:

customer ID numbers.

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

decreased dramatically

What are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

Which of the following basic system functionalities is used to display goods on a Web site?

digital catalog

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

file sizes of Web pages being served

Most of the time required to maintain an e-commerce site is spent on:

general administration and making changes and enhancements to the system.

All of the following might be part of a Web site's middle-tier layer except:

legacy corporate applications.

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

logical design

Which of the following are the two main components of a systems design?

logical design and physical design

Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?

proxy server

Which of the following types of sites typically needs a high percentage of secure pages?

trading

Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders?

two-tier architecture

Which of the following involves testing a site program's modules one at a time?

unit testing

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

CMS

Ruby on Rails is based on which of the following philosophies?

CoC

Which of the following statements about mobile Web sites is not true?

Generally, mobile Web sites operate more quickly than traditional Web sites viewed on a desktop computer connected to a broadband office network.

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

JavaScript

Which of the following is not part of the LAMP open source Web development model?

Microsoft IIS

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

ODBC

Which of the following is the most commonly used server-side scripting language?

PHP

All of the following are major players in hosting/co-location/cloud services except:

WordPress

Which of the following is an example of a CMS?

WordPress

All of the following are basic functionality provided by Web servers except:

a shopping cart

Which of the following verifies that the business objectives of the system as originally conceived are in fact working?

acceptance testing

All of the following are methods of improving the processing architecture of a Web site except:

adding Web servers

All of the following are important factors in search engine optimization except:

adhering to accessibility guidelines.

The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

benchmarking.

A template test is a form of which type of testing?

A/B testing

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device?

AWD

All of the following offer Web site building tools except:

Apache

The leading Web server software is:

Apache.