7. Coursera - UX Design - Module 2.3

The user, Avery, is a fine arts enthusiast. The product Avery uses to secure museum tickets to view fine art requires advanced purchase, so Avery gets frustrated when they try to spontaneously book tickets to popular exhibits. Avery wants to be able to easily book tickets in the app at museums with popular exhibits in real time on weekend afternoons without advanced planning. Which part of the problem statement above represents the where in the 5 "w" questions? At museums with popular exhibits Museum tickets Booking tickets without advanced planning On weekend afternoons Avery, a fine arts enthusiast

At museums with popular exhibits

How can an effective problem statement help a UX designer establish goals? By telling the designer what the user really needs, which defines the goal clearly By reviewing previous design iterations, and why these did not meet user needs By explaining findings from user research, which establishes a hypothesis By explaining how target users currently satisfy their needs, which sets a benchmark

By telling the designer what the user really needs, which defines the goal clearly

Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product's features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users. What are the next steps the designer needs to take to develop a value proposition? Select all that apply. Conduct user research to identify pain points Begin market research to set a product price Connect the features and benefits with the needs of users Review the official value proposition list

Connect the features and benefits with the needs of users

Consider the following scenario: A designer starts to develop the value proposition for their new video streaming app. First, they describe the product's features and benefits, which include video monetization and commenting. They then explain the value of the product. What is the next step the designer should take to develop a value proposition? Connect the features and benefits with the needs of users Align with clients and stakeholders Conduct market research to set a fair price Talk with stakeholders for evaluation

Connect the features and benefits with the needs of users

A problem statement follows a simple formula. It starts with the name of the user, a short description of the user's characteristics, and which of the following components? Select all that apply. Description of the user's need Explanation of why the user has the need Outline of the user's experience with the design Summary of the user's demographic profile

Description of the user's need Explanation of why the user has the need

What action should you take when you identify a pain point in your product? Generate a problem statement that defines a problem that your UX team can solve Write user stories to find out what users need from your product Create user personas to understand who your users are Ask your team to collaborate on a list of possible user needs

Generate a problem statement that defines a problem that your UX team can solve

In the 5 Ws and H framework, researchers ask five "w" questions based on who, what, when, where, why, and how. Which of the following is an example of a good "how" question? How are users reaching their goals by using the product? How can a product fit into this scenario? How many solutions have been attempted? How long does the problem last for the user?

How are users reaching their goals by using the product

A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select all that apply. Identify their product's unique value propositions Schedule a round of user research to validate their value propositions Remove value propositions that are offered by competitors Create new value propositions to align with the competitor's product

Identify their product's unique value propositions

A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select all that apply. Schedule a round of user research to validate their value propositions Remove value propositions that are offered by competitors Identify their product's unique value propositions Create new value propositions to align with the competitor's product

Identify their product's unique value propositions

What are some common human factors that influence design? Select all that apply. Impatience Misjudgment Prejudice Income Fear

Impatience Misjudgment Prejudice Fear

After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user's problem. How should the designer document possible design solutions? In a hypothesis statement In a mind map In a research plan In a success benchmark

In a hypothesis statement

A UX design team has completed user stories and journey maps for a mobile app they are designing. They are now writing up descriptions of the user needs that should be addressed. What are these descriptions called? Constraint statements Solution statements Empathy statements Problem statements

Problem statements

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. What are the benefits of answering the five "w" questions when crafting a problem statement? Researchers can empathize with the user, while clearly defining the user problem Users can share feedback with researchers using open-ended statements Researchers can craft potential user problems from a designer's point of view Users can pose questions to researchers, to help align on design decisions

Researchers can empathize with the user, while clearly defining the user problem

The user, Kelly, is a jazz music lover living in Paris. They attend a jazz concert most weeks. Kelly wants an easy way to find out about new artists and purchase tickets to their shows, even the same day of the show. Currently, Kelly uses multiple different products to find artists and buy tickets to various music venues on week nights, and it can be a lot to manage. Which part of the problem statement above represents the what in the 5 "w" questions? Tickets to shows of new jazz artists Various music venues Easily purchasing tickets to shows, including the same day of a show On week nights App user Kelly

Tickets to shows of new jazz artists

After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be. True False

True

A UX designer is explaining the benefits of a problem statement to a client. They have mentioned that it establishes goals, sets the benchmark for success, and defines deliverables. What else can effective problem statements help UX designers do? Summarize likely solutions Understand constraints Identify target users Estimate project cost

Understand constraints

Consider the psychological concepts explored in this lesson. Which of the following is an example of a mental model? Using a key to turn the ignition of a car to start it Parking a car in a garage Driving a car

Using a key to turn the ignition of a car to start it

In the 5 Ws framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "what" question? What is currently working well? What solutions have failed in the past? What type of user will use this product? What are the pain points you're trying to solve?

What are the pain points you're trying to solve

You are writing a value proposition for a mobile app. You can already answer the question: "why should the user care?" What is another important question that you will need to answer to build the value proposition? Who will be an early adopter? What does the product do? How much should the product cost? What target users should I design for?

What does the product do?

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply. What does the product do? Why should the user care? How much should the product cost? What target users should I design for?

What does the product do? Why should the user care?

You've been asked to review the following problem statement: Alex is a musician who needs a way to find reasonably priced new and used sheet music, because they want to save money on new music as well as classics. Does this problem statement include all the necessary information? Yes. It has a user name, user characteristics, user need, and an explanation of that need. No. It is missing an important component of a problem statement: the solution. Maybe. The structure of a problem statement will change to meet the demands of each project.

Yes. It has a user name, user characteristics, user need, and an explanation of that need

Fill in the blank: A problem statement is a(n) _____. clear description of the user's need that should be addressed educated guess about what the solution to a design problem might be set of constraints identified in the user research plan actionable series of steps captured in an empathy map

clear description of the user's need that should be addressed

Fill in the blank: You test a new children's game with a group of users. Some are able to reach the end of the game, while others quit after a few turns. The children who are able to finish the game enjoy the experience because of the positive _____. reinforcement human outcome value proposition feedback loop

feedback loop