Abraham Maslow: Theory of Human Motivation

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Additional needs under Maslow

- Conative needs - Neurotic needs

Love/Belongingness needs

- friendship, intimacy, trust and acceptance, receiving and giving affection and love. Affiliating, being part of a group (family, friends, work). - desire to be accepted and cared for

Safety/Security needs

- person's need to be protected from actual or potential harm and to have freedom from fear - assurance that one is out of danger

Self Esteem needs

- the need for a person to feel good about oneself, to feel pride and a sense of accomplishment, and to believe that others also respect and appreciate those accomplishments. - striving for competence in order to gain approval & recognition

Self Actualization needs

- the need to be the best one can be - self fulfillment - at the top of Maslow's hierarchy

Cognitive Needs

Desire to know, understand, and explore

Hierarchy of Needs (5)

Level 1) Physiological Level 2) Safety/Security Level 3) Love/ Belongingness Level 4) Self Esteem Level 5) Self Actualization

Hierarchy of Needs (7)

Level 1) Physiological Level 2) Safety/Security Level 3) Love/Belongingness Level 4) Self Esteem Level 5) Cognitive Needs Level 6) Aesthetic Needs Level 7) Self Actualization needs

Aesthetic needs

To appreciate symmetry, order, and beauty

Conative needs

Basic needs

Neurotic needs

Not fulfilled before

Theory of Human Motivation

People have basic needs which are arranged in a hierarchial order, wherein needs at one level must at least be partially satisfied before needs of the next level become significant

Physiological needs

hunger, thirst, sex, and maintenance of internal state of the body


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