Adaptive Learning Assignment - Social Media Marketing
Which of the following scenarios shows interaction between SMIS components? An organization evaluates the success of an SMIS by analyzing overall profitability. Users generate data that help providers adjust their sites to better serve sponsor organizations. A firm has invested in a program that allows its servers to deliver curated content to several social media providers in real time. A two-person marketing team at a start-up develops social media-ready messages, quickly clears them with a manager, and posts them.
A two-person marketing team at a start-up develops social media-ready messages, quickly clears them with a manager, and posts them.A firm has invested in a program that allows its servers to deliver curated content to several social media providers in real time.Users generate data that help providers adjust their sites to better serve sponsor organizations.
User communities rely on web browsers to reach and interact with social media content. What are some types of software that social media providers use? More than one answer may be correct. A database management system (DBMS) Mobile-adapted web browsing A program that allows access to the system itself Programs that can analyze data according to the site's requirements
A database management system (DBMS) A program that allows access to the system itself Programs that can analyze data according to the site's requirements
Why is a target market important to businesses and organizations?
A target market is the group of consumers most likely to purchase an organization's products and services.
For a specific advertisement, a social media platform allows a corporation to target female users who are between the ages of 28 and 35 and have at least one child. This social media platform is assisting with which part of the market research process? Problem/opportunity definition Put the research into meaningful action Analysis of data and information Data information and collection
Analysis of data and information Data information and collection
What is the final step in the six-step process of creating an SMIS?
Analyze the data
What groups of people can Audience Insights generate information about?
Audiences based on demographics you specify. General Facebook users. Facebook users who have indicated interest in an event publicized on Facebook.
Social media is used in which steps of the five-step process that marketing research follows? Analyze data and information Develop a plan for data collection and analysis Define a problem or opportunity Put the research into action Collect data and information
Collect data and information Analyze data and information
Which statement accurately summarizes the importance of hardware and software to social media information systems (SMIS)? User communities increasingly access SMIS through cloud-based servers and mobile devices. Computer and network technology form the basic architecture of SMIS. Providers, sponsors, and users can access SMIS benefits through several hardware and software options.
Computer and network technology form the basic architecture of SMIS. Providers, sponsors, and users can access SMIS benefits through several hardware and software options.
Why should organizations identify their target markets when creating a social media information system (SMIS)?
Different social media platforms attract and cater to different markets. Social media marketing is more cost effective if it targets specific markets.
Select all options that are questions a researcher seeks to answer in the study of consumer behavior. How do consumers make purchasing decisions? How do organizations reach their consumers? How do consumers react to marketing strategies? How does the acquisition of products affect consumer self-image?
How do consumers make purchasing decisions? How do consumers react to marketing strategies? How does the acquisition of products affect consumer self-image?
Why include human beings as components in a technology-based business system? Human capital is vital to operating SMISs. People enjoy social media recreationally. People are valuable potential customers.
Human capital is vital to operating SMISs. People are valuable potential customers.
Which is the best example of how a company benefits from having a social media information system (SMIS) that gathers and analyzes its social media data?
If the data show that a social media campaign is not attracting the desired attention or level of engagement, the company can change its campaign strategies.
Which of these common social media goals focuses on raising the public profile of a business?
Increasing brand awareness
A business is planning on using sponsored social media content for its new product. Its target audience is high school students. Which social media platform would likely reach the most members of this target audience?
Which is the best explanation of the difference between a company's fundamental value and its total value?
Its fundamental value is what customers and stakeholders value about its product or service, while its total value includes the value added by other aspects of the business.
What challenges are involved in the human component of social media information systems (SMISs)? Management of diverse user communities Few innovative SMIS providers entering the market Human resources risks Lack of interested and involved user communities
Management of diverse user communities Human resources risks
What information does Instagram Insights offer? Number of times a specific user viewed a business' Instagram Story. Number of times nonpaid content was viewed by a specific demographic. Number of times paid content was viewed by a specific demographic. Users' demographic information.
Number of times nonpaid content was viewed by a specific demographic. Number of times paid content was viewed by a specific demographic. Users' demographic information.
Select all options that represent basic steps in an organization's use of social media to craft a target marketing strategy. Obtain user data from social media platforms Use analytics tools provided by social media tools Create a marketing program that reaches social media users Follow social media platform advice on use of data
Obtain user data from social media platforms Use analytics tools provided by social media tools Create a marketing program that reaches social media users
Why is setting social media metrics the second step in creating a social media information system (SMIS)?
Once an organization has defined its social media goals, it should adopt metrics to quantify its progress toward achieving these goals.
People are included in social information systems in what capacities? Collectors of data points for analysis Platform architects and data scientists Employees and contributors Observers and bystanders
Platform architects and data scientists Employees and contributors
How do SMIS procedures benefit providers and users? Procedures are essential for proper system functioning and maintenance. Procedures address security and appropriate site use and data handling. Procedures are generally intuitive and easy to follow for both providers and users. Procedures for users are designed to protect confidential information and enforce site policies.
Procedures are essential for proper system functioning and maintenance. Procedures address security and appropriate site use and data handling. Procedures for users are designed to protect confidential information and enforce site policies.
Which statement best describes the difference between social media providers and social media sponsors?
Providers are website platforms; sponsors are organizations that use these platforms to build awareness and communicate.
What kinds of data do SMISs deliver to sponsors? Monitoring software is built into SMISs to harvest data for sponsors. Providers deliver content data from user interactions and connection data from relationships with other sources. Data gleaned from groups of users reveal behavior patterns and show connections through analysis of data points.
Providers deliver content data from user interactions and connection data from relationships with other sources. Data gleaned from groups of users reveal behavior patterns and show connections through analysis of data points.
From the following list, select all the options that the main ways in which a social media information system (SMIS) can be used to facilitate meaningful connections for a company.
Regular posts on social media can encourage users to follow the company. Engaging posts on social media posts can encourage users to share them with others. Posts and paid advertisements on social media can link to the company's website.
Why is it important that a company's social media information system (SMIS) be designed to gather and analyze social media data?
SMIS data about the company's activities and audience on social media can be used to improve its social media strategies and business decisions.
What is the role of social media information systems (SMIS) in consumer behavior?
SMIS provide user data and analytics tools to consumer behavior researchers.
Suppose you are a company whose target market is identified as homeowners who live in suburban regions of the American Midwest. From the list below, choose the product you are most likely selling.
Snow blowers
Select all options that describe what social media offers businesses eager to gain an understanding of their customers. Social intelligence tools Unprecedented access to consumer data Insights analytics Search engine marketing tools
Social intelligence tools Unprecedented access to consumer data Insights analytics
Maura added a page to her Facebook account, named Dancing Squares, to keep in touch with people who enjoy social dance. Followers also share Instagram posts and occasionally load videos to YouTube. Which social media information system (SMIS) role does this group play?
Social media community
How has social media changed the way businesses measure consumer behavior?
Social media makes it easier to collect the kind of data that is meaningful to businesses.
The first two steps of the six-step process in creating a social media information system (SMIS) involve developing social media goals and setting metrics. What are the third and fourth steps of the process?
Step 3: identify the organization's target market; Step 4: determine and integrate into the SMIS design traits valued by the target market.
How does Twitter make current influencers known to its audience?
The Twitter report card introduces influencers to specific networks.
What metrics does the tweet activity dashboard provide on every tweet? The top three performing tweets, based on user interaction and engagement The number of users who have replied to a tweet The number of retweets The number of users who have seen a tweet
The number of users who have seen a tweet The number of retweets The number of users who have replied to a tweet
What must you consider when developing the goals for an organization's social media information system (SMIS)?
The organization's larger goals for its mission The organization's purposes for using social media
Select all options that describe the benefits of an organization using social media to help create a target marketing strategy. The usage of social media, as part of a target marketing strategy, often results in sales increases. Social media provides guidance and advice on creating a target marketing strategy. Social media provides companies with a rich collection of user data. Social media provides companies with analytical tools to identify top consumers.
The usage of social media, as part of a target marketing strategy, often results in sales increases. Social media provides companies with a rich collection of user data. Social media provides companies with analytical tools to identify top consumers.
Why should organizations determine their value proposition when creating their social media information system (SMIS)?
They can increase their exposure and user engagement on social media by designing an SMIS that enables them to reinforce and build on their identified strengths.
How can organizations identify target markets before they have social media content and followers?
Using public and purchased information to conduct competitor research Using existing customer information to conduct customer research Using demographic and behavioral information to conduct market research
Which of the following are examples of information businesses get from social media to make more informed decisions?
What percentage of customers from a targeted demographic download a coupon after visiting a website linked from a sponsored tweet. What new websites females between the ages of 18 and 25 "like" on Facebook. How often consumers complete purchases after clicking on a sponsored post.
What information does the Facebook tool Audience Insights provide to organizations? What regions of the country members of a target audience reside in. The purchase behavior of people who have not "liked" your Facebook page, but who have attended events hosted by your organization. What other social media apps users engage with. What websites members of a target audience interact with most frequently.
What regions of the country members of a target audience reside in. The purchase behavior of people who have not "liked" your Facebook page, but who have attended events hosted by your organization. What websites members of a target audience interact with most frequently.
What demographic data are collected from social media users? Where a user is when they post a photo. The annual compensation a person receives at his or her job. What illness a person has had in their lifetime. Which online stores a user frequents.
Where a user is when they post a photo. Which online stores a user frequents.
What does your personal tablet or smartphone have in common with a huge data warehouse or a remote server? Whether you are working as a platform manager, a data technician, or a college student, you can interact with SMIS through appropriate hardware. Your smartphone has the same information-retrieving capabilities as most cloud-based systems used by social media providers. All are hardware components within a social media information system (SMIS).
Whether you are working as a platform manager, a data technician, or a college student, you can interact with SMIS through appropriate hardware. All are hardware components within a social media information system (SMIS).
All components of a social media information system (SMIS) serve one clear purpose for an organization, which is to ______.
amplify marketing strategy through social media
A social media information system (SMIS) should primarily be designed and used to connect a company's ______.
customers on social media with its products and services on its website
The three parts that combine in an organization's social media information system (SMISs) are ______.
people, data and procedures, and hardware and software
A fast food chain wants to use social media platforms to help grow its business. It plans to post links to coupons on its website and encourage people to scan the coupon redemption codes at restaurant cash registers. The best social media information system (SMIS) metrics to track the success of these promotions are ______.
the sales statistics linked to the coupon redemption codes