Advanced Social Media & Analytics Exam One
Facebook Content Strategies
- Less is more - Use quality pictures or video if possible - experiment with live, get more interaction
Twitter Content Strategies
- Make it to the point - Make hashtag unique and memorable - Make images high quality - Stay consistent
Instagram Content Strategies
- Use location tags - have a narrow focus - Experiment with Stories
How many more people see Live Facebook posts than non-live?
10% More see live posts
How many of your followers see your content?
3%
What is a good number of hashtags on Instagram?
6-7
How many of Facebooks viewers are on mobile?
75%
How many posts does Facebook have ready for you to see at all times?
Approximately 1500
What are right hooks?
Calls to action that benefit the brand by asking consumer to do something
Jack Dorsey
Co-Founder and CEO of Twitter, also founded Square
Larry Page
Co-Founder of Google
Kevin Systrom
Co-Founder of Instagram
Mike Krieger
Co-Founder of Instagram
Ben Silbermann
Co-Founder of Pinterest
Evan Spiegel
Co-Founder of Snapchat
Evan Williams
Co-Founder of Twitter
Chad Hurley
Co-Founder of YouTube
What is Facebook's algorithm system?
EdgeRank
Sheryl Sandberg
Facebook COO
Which platforms can be linked?
Facebook and Instagram, because photos show up the same way
Mark Zuckerberg
Founder of Facebook
Sundar Pichai
Google CEO
What is Facebook's analytics system?
InSights
What percentage of a photo should be text?
Less than 1/3
What are jabs?
Lightweight pieces of content, only benefits the consumer, purpose is to interact people with the brand
Marissa Mayer
President and CEO of Yahoo
What is social media mining?
Process of analyzing patterns to form strategies for ads, etc.
Engagement differences between boosted and non-boosted posts
Unboosted posts reach 0.9% of their audience, boosted posts reach 41%
Gary Vaynerchuk
Wrote "Jab, Jab, Jab, Right Hook" about social media use
Susan Wojcicki
YouTube CEO