Advanced Social Media & Analytics Exam One

Facebook Content Strategies

- Less is more - Use quality pictures or video if possible - experiment with live, get more interaction

Twitter Content Strategies

- Make it to the point - Make hashtag unique and memorable - Make images high quality - Stay consistent

Instagram Content Strategies

- Use location tags - have a narrow focus - Experiment with Stories

How many more people see Live Facebook posts than non-live?

10% More see live posts

How many of your followers see your content?

3%

What is a good number of hashtags on Instagram?

6-7

How many of Facebooks viewers are on mobile?

75%

How many posts does Facebook have ready for you to see at all times?

Approximately 1500

What are right hooks?

Calls to action that benefit the brand by asking consumer to do something

Jack Dorsey

Co-Founder and CEO of Twitter, also founded Square

Larry Page

Co-Founder of Google

Kevin Systrom

Co-Founder of Instagram

Mike Krieger

Co-Founder of Instagram

Ben Silbermann

Co-Founder of Pinterest

Evan Spiegel

Co-Founder of Snapchat

Evan Williams

Co-Founder of Twitter

Chad Hurley

Co-Founder of YouTube

What is Facebook's algorithm system?

EdgeRank

Sheryl Sandberg

Facebook COO

Which platforms can be linked?

Facebook and Instagram, because photos show up the same way

Mark Zuckerberg

Founder of Facebook

Sundar Pichai

Google CEO

What is Facebook's analytics system?

InSights

What percentage of a photo should be text?

Less than 1/3

What are jabs?

Lightweight pieces of content, only benefits the consumer, purpose is to interact people with the brand

Marissa Mayer

President and CEO of Yahoo

What is social media mining?

Process of analyzing patterns to form strategies for ads, etc.

Engagement differences between boosted and non-boosted posts

Unboosted posts reach 0.9% of their audience, boosted posts reach 41%

Gary Vaynerchuk

Wrote "Jab, Jab, Jab, Right Hook" about social media use

Susan Wojcicki

YouTube CEO