AP GOV Political Socialization and Media

exit poll

Public opinion surveys used by major media pollsters to predict electoral winners with speed and precision. usually done as one "exits the poll"

Political Socialization

The process through which individuals in a society acquire political attitudes, views, and knowledge, based on the inputs from family, schools, media and others.

Ideology (political)

a coherent set of beliefs about politics, public policy, and public purpose, which helps give meaning to political events

political participation

activities which citizens engage to influence the selections of leaders and/or policies they pursue Ex: voting, writing council men

Political Efficacy

citizen's belief that he or she can understand and influence political affairs

tracking poll

conducted by campaign and media to follow changes in attitudes and revise campaign

benchmark poll

conducted by candidates for public office to gather base line attitudes and design campaign

Spin control

deflecting negative public attention

watch dog

investigative journalism; scrutinizing the actions and decisions of government

policy agenda

issues that attract the serious attention of public officials and other people actively involved politics

Random Sample

key technique employed by survey researchers which operates on the principle that everyone should have an equal probability of being selected for the sample

press secretary

one of the president's top assistants who is in charge of media relations on the daily basis and usually holds press conferences

media

privately owned and therefore commercial and not government run

linkage institutions

provide way for citizens to voice their opinions Ex: letters to editor

franchise

right to vote (Yeah same as suffrage)

Suffrage

right to vote in political elections

scorekeepers

run polls

pseudo polls

self-selection aka you call in. or push polls intended to push you to vote on way by hating on competitor

gatekeepers

set the public agenda

sound bite

short video clips of approx. 10 secs. typically they are all that is shown from a politician's speech on the nightly tv news

wire service

the AP has people all over the world covering all kinds of stuff. wire service if the company joins the AP gets access to all the info and stories

Political Culture

the overall set of values widely shared within a society Ex: ethnic groups agree with equality

Gender Gap

the regular pattern in which women are more likely to support Democrats in part because they tend to be less conservative than men and more likely to support spending on social services and to oppose higher levels of military spending

Split ticket voting

voting for candidates from different parties on the same ballot

Straight ticket voting

voting for the same party on the ballot

This is a blank card I couldn't get rid of

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