AP GOV Political Socialization and Media
exit poll
Public opinion surveys used by major media pollsters to predict electoral winners with speed and precision. usually done as one "exits the poll"
Political Socialization
The process through which individuals in a society acquire political attitudes, views, and knowledge, based on the inputs from family, schools, media and others.
Ideology (political)
a coherent set of beliefs about politics, public policy, and public purpose, which helps give meaning to political events
political participation
activities which citizens engage to influence the selections of leaders and/or policies they pursue Ex: voting, writing council men
Political Efficacy
citizen's belief that he or she can understand and influence political affairs
tracking poll
conducted by campaign and media to follow changes in attitudes and revise campaign
benchmark poll
conducted by candidates for public office to gather base line attitudes and design campaign
Spin control
deflecting negative public attention
watch dog
investigative journalism; scrutinizing the actions and decisions of government
policy agenda
issues that attract the serious attention of public officials and other people actively involved politics
Random Sample
key technique employed by survey researchers which operates on the principle that everyone should have an equal probability of being selected for the sample
press secretary
one of the president's top assistants who is in charge of media relations on the daily basis and usually holds press conferences
media
privately owned and therefore commercial and not government run
linkage institutions
provide way for citizens to voice their opinions Ex: letters to editor
franchise
right to vote (Yeah same as suffrage)
Suffrage
right to vote in political elections
scorekeepers
run polls
pseudo polls
self-selection aka you call in. or push polls intended to push you to vote on way by hating on competitor
gatekeepers
set the public agenda
sound bite
short video clips of approx. 10 secs. typically they are all that is shown from a politician's speech on the nightly tv news
wire service
the AP has people all over the world covering all kinds of stuff. wire service if the company joins the AP gets access to all the info and stories
Political Culture
the overall set of values widely shared within a society Ex: ethnic groups agree with equality
Gender Gap
the regular pattern in which women are more likely to support Democrats in part because they tend to be less conservative than men and more likely to support spending on social services and to oppose higher levels of military spending
Split ticket voting
voting for candidates from different parties on the same ballot
Straight ticket voting
voting for the same party on the ballot
This is a blank card I couldn't get rid of
yeahhhhhhhhhhhhhhhh
