Art Appreciation Exam - Chapter 2.4 Visual Communication Design
Layout Design
careful organization of type, logos, illustrations in traditional print media.
Wang Xizhi
defined the art of calligraphy during the Jin Dynasty.
Calligraphy
expressions in the form of written letter forms. A sophisticated art of expressive handwriting.
Mesopotamians
first to use a set of pictures and symbols for a constant language system
Seth Moser-Katz
Carolina Photojournalism website; created rectangular images as hyperlinks. Integrates image and text.
Type
Greek for strike. Prominence came with the invention of the printing press.
Egyptians
Hieroglyphics
Graphic Design
Improving visual communication design; intended to be direct, clear, and instantaneous.
Logos
a simple piece of type called logotype. Uniquely and easily identifiable.
Illustration
images created to inform as well as to embellish the printed page.
Web design
interactive designs used on the world wide web. Can incoporate text, images, moving images and sound.
Visual Communication
using symbols to communicate information and ideas
Typography
visual form of printed letters, words, and text
White space
void between elements. [between text areas and images]