Art Appreciation Exam - Chapter 2.4 Visual Communication Design

Layout Design

careful organization of type, logos, illustrations in traditional print media.

Wang Xizhi

defined the art of calligraphy during the Jin Dynasty.

Calligraphy

expressions in the form of written letter forms. A sophisticated art of expressive handwriting.

Mesopotamians

first to use a set of pictures and symbols for a constant language system

Seth Moser-Katz

Carolina Photojournalism website; created rectangular images as hyperlinks. Integrates image and text.

Type

Greek for strike. Prominence came with the invention of the printing press.

Egyptians

Hieroglyphics

Graphic Design

Improving visual communication design; intended to be direct, clear, and instantaneous.

Logos

a simple piece of type called logotype. Uniquely and easily identifiable.

Illustration

images created to inform as well as to embellish the printed page.

Web design

interactive designs used on the world wide web. Can incoporate text, images, moving images and sound.

Visual Communication

using symbols to communicate information and ideas

Typography

visual form of printed letters, words, and text

White space

void between elements. [between text areas and images]