Art Appreciation-Living With Art (Chapter 10)
How was graphic design used in film and television?
-design titles -design advertisements
What do logos and trademarks generally represent?
-organizations -products
What are some of the things that are measured in a layout?
-the margins -the text -the page
What is true about symbols?
-they serve as repositories for ideas and associations -societies and cultures give symbols meaning or value -their associated meaning can change radically over time
What did the artist Albrecht Dūrer focus on when designing well-balanced letterforms such as these?
-visual weight -line thickness
Today most graphic artists use _____ to create their designs
computers
What is the main goal of graphic design?
comunicate a specific message
The layout of a design must make information ____ to grasp
easier
True or False: all graphic designers are artists
false
Which famous artist created the following poster that highlighted the entertainment at a famous cabaret?
henri de toulouse-lautrec
The digital revolution added what new element to graphic design?
interactivity
Invented during the 15th century, the printing press allowed notices to be
mass-produced
The use of digital technologies to expressive ends is called ____ _____ art.
new media
A ____ convey information or embodies ideas.
symbol
The purpose of setting AOL's new text logo in mostly lowercase was
to distance the logo from its origins as an initialism
Myriad Pro, New Aster, and Helvetica are all examples of
typefaces
What is a major challenge for interaction designers?
visual clarity