Art Appreciation-Living With Art (Chapter 10)

How was graphic design used in film and television?

-design titles -design advertisements

What do logos and trademarks generally represent?

-organizations -products

What are some of the things that are measured in a layout?

-the margins -the text -the page

What is true about symbols?

-they serve as repositories for ideas and associations -societies and cultures give symbols meaning or value -their associated meaning can change radically over time

What did the artist Albrecht Dūrer focus on when designing well-balanced letterforms such as these?

-visual weight -line thickness

Today most graphic artists use _____ to create their designs

computers

What is the main goal of graphic design?

comunicate a specific message

The layout of a design must make information ____ to grasp

easier

True or False: all graphic designers are artists

false

Which famous artist created the following poster that highlighted the entertainment at a famous cabaret?

henri de toulouse-lautrec

The digital revolution added what new element to graphic design?

interactivity

Invented during the 15th century, the printing press allowed notices to be

mass-produced

The use of digital technologies to expressive ends is called ____ _____ art.

new media

A ____ convey information or embodies ideas.

symbol

The purpose of setting AOL's new text logo in mostly lowercase was

to distance the logo from its origins as an initialism

Myriad Pro, New Aster, and Helvetica are all examples of

typefaces

What is a major challenge for interaction designers?

visual clarity