Attitudes AP Psychology
elaboration likelihood model
a model suggesting that attitude change can be driven by an evaluation of the content of a persuasive message (central) or irrelevant persuasion (peripheral)
attitude
a predisposition toward a particular cognitive, emotional, or behavioral reaction to objects
cognitive
a set of beliefs (measured by a questionnaire)
affective
a set of feelings ( heart rate)
cognitive dissonance theory
a theory asserting that attitude change is driven by the efforts to reduce tensions caused by conflicting attitude and behavior
self-perception theory
a theory that suggests that attitudes change when people reflect upon their behavior in certain situations and infer what their attitudes must be
behavioral
actions taken ( directly observed behaviors)
perceived control
the belief that a person has the ability to take an action