BA 370 ch. 5

Individuals born in the 21st century are called

gen a

________, also known as Millennials, constitutes more than 70 million members in the United States alone and were born between 1981 and 1996.

generation Y

________ involves a strategic effort by firms to supply customers with environmentally friendly sustainable merchandise and services.

green marketing

When a firm evaluates how other companies react to the firm's marketing activities, it is attempting to understand what aspect of the immediate environment?

its competitors

Which of the following is not a demographic listed in your text that would typically be used to identify consumer markets?

religion

The primary strength of Corning is its ability to manufacture glass. This describes which factor of a Corning consumer's immediate environment?

company capabilities

interest rates

cost of borrowing money

What percentage of all food in the United States goes uneaten?

40%

North Face's innovative Expert Personal Shopper uses ________ to determine what products consumers seek when they click onto the website.

AI

Your text describes the macroenvironmental factors that operate in the external environment by which acronym?

CDSTEP

general cohort

a group of people of the same generation 2010-2015 GEN A 1997-2009 GEN Z 1981-1996 GEN Y 1965-1980 GEN X 1946-1964 BABY BOOMERS

Which group of consumers in the United States has an increasing influence on mainstream U.S. culture with buying power that was projected to reach $1.3 trillion in 2022?

asian american

After World War II, the birthrate in the United States rose sharply, resulting in a group known as

baby boomers

Now that the oldest ________ are collecting Social Security, it is clear that this cohort will be the largest population of 50-plus consumers the United States has ever seen.

baby boomers

Who is at the center of the marketing environment?

consumers

________ is at the center of the marketing environment.

consumers

Which of the following is the most likely result of inflation?

consumers will switch to less expensive options for necessities

Ford Motor Company engages in partnerships with its suppliers, component part makers, unions, transport companies, and dealerships—collectively known as its

corporate partners

what is included in immediate environment of marketing environment?

corporate partners, company capabilities, competitors, physical environment

Disney and other global firms have successfully bridged the cultural gap by producing advertising that appeals to the same target market across

countries

Which of the following laws was passed to regulate unfair competitive practices and practices that deceive or are unfair to consumers?

federal trade commission act

Broadly defined, ________ is (are) the shared meanings, beliefs, morals, values, and customs of a group of people.

culture

what is included in macroenvironment in marketing environment?

demographics, social trends, tech. advances, economic situation, political/legal environment, culture

The ________ prohibited the manufacture or sale of adulterated or fraudulently labeled food and drug products.

federal food and drug act

Advertising guidelines stating that companies cannot link unhealthy foods with cartoon and celebrity figures pertain to which social trend?

health and wellness concerns

Which of the following frameworks for analysis is comprised of a company's capabilities, competitors, corporate partners, and the physical environment?

immediate environment

The cost of borrowing money is measured by

interest rates

economic situation

macro factor that affects the way consumes spend money

Culture, demographics, social issues, technological advances, economic situations, and the political/regulatory environment are all factors that make up which of the following frameworks of analysis?

macroenvironmental factors

Which of the following is a macroenvironmental factor included in the CDSTEP acronym?

political/regulatory environment

The ability of marketers to use mobile applications to target and reach their customers more effectively is an example of which macroenvironmental factor?

technological advances