BADM 3401 - Midterm 3

Many consumers today rent DvDs from a vending machine called Redbox that can be found in retail stores and other locations. Redbox is which type of direct marketing tool? a. iTV b. Kiosk c. ZoomSystem d. DRTV e. Infomercial

b. Kiosk

Foot Locker has mastered online and mobile efforts that link seamlessly with store operations, offering options such as "buy online, ship from store" and "buy online, reserve in store" for pickup. This is an example of _____________________. a. digital retailing b. omni-channel retailing c. in-store ordering with a mobile device d. web-based retailing e. social media

b. omni-channel retailing

Which of the following statements about retailer marketing decisions is correct? a. Retailers do not have to segment and target their markets. b. Most retailers seek either high markups on higher volume or low markups on lower volume c. Many retailers identify three critical factors for retail success: location, location, and location. d. Stores do not need to differentiate and position themselves. e. Retailers do not differentiate themselves on their service mix.

c. Many retailers identify three critical factors for retail success: location, location, and location.

Which of the following would be best suited for marketers to engage customers anywhere and at any time during the buying and relationship-building processes? a. Online advertising b. Blogs c. Mobile marketing d. Permission-based email marketing e. Branded web communities

c. Mobile marketing

Which promotional tool is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor? a. Direct and digital marketing b. Sales promotion c. Personal selling d. Advertising e. Public relations

d. Advertising

In 2001, Apple opened its first Apple stores in the Untied States. These stores were owned and operated by Apple. This is an example of which type of vertical marketing system (VMS)? a. Franchise b. Contractual c. Conventional d. Corporate e. Administered

d. Corporate

According to the​ text, what is the toughest public policy issue now confronting the direct marketing​ industry? a. Spamming b. Fraudulent online schemes c. Irritation d. Invasion of privacy e. Phishing

d. Invasion of privacy

Consumers may receive an​ email, supposedly from their bank or credit card​ company, saying that their​ account's security has been compromised. The sender asks them to log on to a provided web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called​ __________. a. internet fraud b. spamming c. an infomercial d. unauthorized access e. phishing

e. phishing

Which of the following correctly identifies forms of figural direct marketing? a. Telemarketing, face-to-face selling, and kiosk marketing b. Kiosk Marketing, telemarketing, and direct-response TV marketing c. Telemarketing, direct-mail marketing, and catalog marketing d. Online marketing, social media marketing, and mobile marketing e. Direct-response TV marketing, telemarketing and direct-mail marketing

d. Online marketing, social media marketing, and mobile marketing

Retailers need to differentiate and position their stores and make decisions regarding their retail marketing mix. Before making those decisions, retailers must first ________________. a. decide on the store atmosphere b. choose a location c. hire knowledgable staff d. segment and define their target market e. develop a website

d. segment and define their target market

Which of the following statements regarding advertising in the new marketing communications model is correct? a. Advertisers are shifting toward digital media. b. Advertisers are spending more on television broadcast media. c. Advertising spending in magazines, radio, and newspapers has increased. d. Advertisers are using less targeted media to reach consumers. e. Advertisers are using more traditional mass media because costs have declined and audience size has increased.

a. Advertisers are shifting toward digital media.

A company wishes to reach a large number of geographically dispersed buyers at a low cost per exposure. Which element of the promotional mix should the company​ use? a. Advertising b. Public relations c. Personal selling d. Sales promotion e. Direct and digital marketing

a. Advertising

Which of these represents an online social media platform? a. Facebook b. Google c. Etsy d. eBay e. Apple's website

a. Facebook

Which of the following statements about personal selling is correct? a. For many customers the salesperson is the company. b. Salespeople represent the company to customers, but they do not represent customers to the company. c. Personal selling is a fairly new profession. d. The role of personal selling is very consistent from company to company. e. Personal selling is the nonpersonal arm of the promotional mix.

a. For many customers the salesperson is the company.

Which type of advertising is heavily used for new product category introductions? a. Informative b. Persuasive c. Reminders d. Attack e. Comparative

a. Informative

A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions? a. Lower margins and selling higher volume b. Lower margins and selling lower volume c. Higher margins and selling lower volume d. Selling higher volume and having inefficient operations e. Operating at a loss and selling higher volume

a. Lower margins and selling higher volume

Omni-channel retailers are those who: a. successfully merge the virtual and physical worlds b. expand their businesses internationally c. conduct all business activities online d. sell products through​ third-party retailers e. use mobile apps to sell their products

a. successfully merge the virtual and physical worlds

The company, suppliers, distributors, and customers who "partner" with one another to improve the performance of the entire system makes up the a. value delivery network b. marketing channel network c. downstream network d. upstream network e. supply chain network

a. value delivery network

Which of these communications strategies carries the highest potential risk? a. Pushing messages via Twitter or Instagram b. Using personal selling as one of your tactics c. Using a celebrity to deliver a message d. Using Facebook to advertise e. Giving away free samples

c. Using a celebrity to deliver a message

Regardless of the size of the budget, to succeed, advertising must engage consumers and __________________. a. use humor b. entertain them c. communicate well d. attack competitors e. reduce the clutter

c. communicate well

The fastest-growing form of marketing is _______________. a. publicity and public relations b. sales promotions c. direct and digital marketing d. television advertising e. personal selling

c. direct and digital marketing

Developing effective marketing communications starts with ___________________. a. collecting feedback b. identifying the consumer's buyer readiness stage c. identifying the target audience d. designing a message e. determining the communication objectives

c. identifying the target audience

Companies now use __________________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate channel partners. a. channel management b. logistics c. partner relationship management d. customer relationship management e. distribution centers

c. partner relationship management

To avoid being intrusive and annoying, most legitimate email marketers practice ______________________, which means sending email pitches only to customers who "opt-in." a. personalized email b. viral marketing c. permission-based email marketing d. unsolicited email marketing e. spamming

c. permission-based email marketing

Specific promotional tools used in ______________________ include stories, sponsorships, events, and web pages. a. direct and digital marketing b. sales promotion c. public relations d. personal selling e. advertising

c. public relations

The length of a channel is determined by _______________________. a. the number of final consumers b. the number of producers c. the number of intermediary levels d. the number of retailers in the channel e. the number of wholesalers in the channel

c. the number of intermediary levels

What is the digital version of word-to-mouth? a. social media b. blogs c. viral marketing d. brand community websites e. permission-based email

c. viral marketing

Which of the following is the largest group of wholesalers, accounting for roughly 50 percent of all wholesaling? a. Merchant wholesalers b. Manufacturers' representatives c. Manufacturers' agents d. Agents e. Brokers

a. Merchant wholesalers

Which of the following statements regarding the changing communications landscape is correct? a. The dominance of​ television, magazines,​ newspapers, and other traditional mass media is declining. b. Marketers today are shifting their efforts to mass marketing. c. In terms of communication, today's consumers are less empowered. d. The digital age has had little impact on marketing communications. e. More than ever, consumers are relying on marketers for information.

a. The dominance of​ television, magazines,​ newspapers, and other traditional mass media is declining.

Which method for setting the total promotion budget is the most difficult to use? a. The objective-and-task method b. The push strategy c. The percentage-of-sales method d. The affordable method e. The competitive-parity method

a. The objective-and-task method

What is the intent of advertainment? a. To make ads and brand content into something that people actually want to watch b. To clearly separate the advertisement from the entertainment aspect c. To make ad messages credible d. To use humorous appeals that everyone agrees are funny e. To place brands in popular television shows

a. To make ads and brand content into something that people actually want to watch

Which wholesaler channel function helps reduce inventory holding costs? a. Warehousing b. Risk bearing c. Financing d. Transportation e. Buying and assortment building

a. Warehousing

Many company websites are now designed to do more than just sell product. These websites, known as _________________ websites, attempt to build closer customer relationships and generate engagement with and between the brand and its customers. a. brand community b. branded c. brand equity d. brand-sponsored e. brand engagement

a. brand community

Recently, superstores that are actually giant specialty stores, such as Petco and Home Depot, have seen tremendous growth. These types of superstores are called ________________. a. category killers b. department stores c. off-price retailers d. warehouse clubs e. discount stores

a. category killers

Some sellers require that dealers not handle competitors' products. This strategy is called _______________________. a. exclusive dealing b. a tying agreement c. intensive distribution d. exclusive distribution e. full-line forcing

a. exclusive dealing

​Adidas' Fifth Avenue emporium showcases an Adidas design concept that mimics a sports arena. Customers enter through a​ tunnel-like entrance, climb cement stairs to reach different​ floors, sit on bleachers to watch games broadcast live on large​ screens and pay for their purchases at stations designed to look like ticket booths. The store features a miniature running track where customers can take a test run or get their stride analyzed to ensure​ they're buying the right shoe. This is an example of​ __________. a. experimental retailing b. one-stop shopping c. a community shopping center d. omni-channel retailing e. full-service retailing

a. experimental retailing

After the presentation and demonstration step in the sales process, a salesperson should next be prepared to _____________________. a. handle objections b. follow-up with the customer c. approach qualified customers d. prospect the customer e. immediately close the sale

a. handle objections

Retailing today requires __________________, which means creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping. a. omni-channel retailing b. wholesaling c. show-rooming d. full-service retailing e. flash sales

a. omni-channel retailing

One form of influence that carries great weight, especially for products that are expensive, risky, or highly visible is ___________________. a. personal influence b. grand openings c. company websites d. television e. atmospheres

a. personal influence

Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products ________________________. a. selectively b. through value-added resellers c. through franchises d. intensively e. exclusively

a. selectively

After the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and _______________________________. a. the responsibilities of channel members b. whether to use intensive or exclusive distribution c. consumer needs d. economic criteria e. the length of the channel

a. the responsibilities of channel members

Using ________________, the customer shares real-time data on sales and current inventory levels with the supplier. The supplier then takes full responsibility for managing inventories and deliveries. a. vendor-managed inventory b. piggybacking c. RFID d. reverse logistics e. just-in-time systems

a. vendor-managed inventory

Which of the following is an example of horizontal channel conflict? a. A consumer complaining to a retailer about the service they received. b. A Ford dealer complaining that another Ford dealer is advertising in their territory. c. A consumer complains to a producer about the quality of a product. d. A retailer complaining about a producer's pricing. e. A retailer complaining about receiving damaged goods from a wholesaler.

b. A Ford dealer complaining that another Ford dealer is advertising in their territory.

What are the two major elements of advertising strategy? a. Setting objectives and creating messages b. Creating messages and selecting media c. Selecting media and setting objectives d. Creating messages and setting the budget e. Setting objectives and using free publicity

b. Creating messages and selecting media

Which public relations function is used to work with donors or members of nonprofit organizations to gain financial or volunteer support? a. Product publicity b. Development c. Lobbying d. Public affairs e. Press relations

b. Development

Delta Faucet partnered with Warrior​ Dash, which sponsored several 5k mud run races around the country over the summer. At each​ event, Delta built a huge custom shower​ station, complete with 184 Delta​ showerheads, where​ mud-soaked competitors could meet and wash off after the race. This is an example of which type of​ promotion? a. Contests, sweepstakes, and games b. Event marketing c. Samples d. Trade show e. Point of purchase promotions

b. Event marketing

Which promotional tool includes presentations, trade shows, and incentive programs? a. Advertising b. Personal selling c. Sales promotion d. Public relations e. Direct and digital marketing

b. Personal selling

One study found that the best salespersons have four traits in common: inartistic motivation, a disciplined work style, the ability to close a sale, and the ability to build relationships with customers. Knowing this would be most useful at which stage of sales force management? a. Training salespeople b. Recruiting and selecting salespeople c. Setting sales force size d. Evaluating salespeople e. Compensating salespeople

b. Recruiting and selecting salespeople

Which execution style shows one or more "typical" people using the product in a normal setting? a. Scientific evidence b. Slice of life c. Mood or image d. Fantasy e. Personality symbol

b. Slice of life

Which type of retailer carries narrow product lines with deep assortments within those lines? a. Discount stores b. Specialty stores c. Superstores d. Convenience stores e. Department stores

b. Specialty stores

Walmart has a lot of power and exerts a strong influence on the suppliers they buy from. This channel power is an example of a(n) ________________________ vertical marketing system (VMS). a. conventional b. administered c. franchise d. corporate e. contractual

b. administered

One new technology being adopted by retailers is __________________. For example, when opted-in customers enter a store, a signal wakes up an app on their smartphone or tablet, which welcomes them and alerts them to location-specific rewards and personalized product recommendations within the store. a. showrooming b. beacon technology c. virtual reality d. RFID e. scanners

b. beacon technology

Sales reports, call reports, and expense reports are all used in the process of ___________________ salespeople. a. motivating b. evaluating c. selecting d. supervising e. training

b. evaluating

One drawback to viral marketing is that ____________________. a. videos are not available through viral marketing b. marketers cannot control where users pass along the message c. it allows only for negative exposure to a brand d. it is expensive e. people tend to ignore it

b. marketers cannot control where users pass along the message

One consumer promotion tool is _________________, which are goods offered free or at low cost as an incentive to buy a product. a. rebates b. premiums c. point of purchase promotions d. coupons e. advertising specialities

b. premiums

Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called _____________. a. megaretailing b. retail convergence c. showrooming d. mobile retailing e. green retailing

b. retail convergence

What are the four major functions of logistics? a. ​Retailing, inventory​ management, transportation, and logistics information​ management b. ​Warehousing, inventory​ management, transportation, and logistics information​ management c. ​Warehousing, inventory​ management, retailing, and logistics information management d. Inventory​ management, transportation,​ shipping, and warehousing e. ​Warehousing, inventory​ management, transportation, and​ retailing

b. ​Warehousing, inventory​ management, transportation, and logistics information​ management

How do brokers and agents differ from merchant wholesalers? a. Brokers and agents take title and perform a limited number of specialized functions. b. Brokers and agents take title and perform a wide variety of specialized functions. c. Brokers and agents do not take title and perform a limited number of specialized functions. d. Brokers and agents do not take title and generally do not specialize by product line or customer type. e. Brokers and agents take title and generally specialize by product line or customer type.

c. Brokers and agents do not take title and perform a limited number of specialized functions.

Which of the following is an objective for trade promotions? a. Urging short-term customer buying b. Boosting consumer brand involvement c. Getting retailers to carry new items and more inventory d. Generating business leads e. Motivating salespeople

c. Getting retailers to carry new items and more inventory

Which of the following statements about setting an advertising budget is correct? a. Mature brands usually require higher advertising budgets as a ratio to sales. b. When a product is clearly differentiated, advertising is not used in the promotion mix. c. New products typically need relatively large advertising budgets to build awareness and to gain consumer trial. d. Brands. in a market with many competitors and high advertising clutter usually require less advertising. e. Undifferentiated brands do not require advertising to set them apart.

c. New products typically need relatively large advertising budgets to build awareness and to gain consumer trial.

Which of the following statements about major retail trends is true? a. The global expansion of major retailers into other countries has slowed down. b. Retail convergence has decreased competition for retailers. c. Online buying is growing at a much briskets pace than retail buying as a whole. d. The green movement has not yet affected retailing. e. The lifecycle of new retail forms is increasing.

c. Online buying is growing at a much briskets pace than retail buying as a whole.

Which promotion budgeting method wrongly views sales as the cause of promotion rather than as the result? a. Competitive-parity b. Affordable c. Percentage-of-sales d. Promotion mix e. Objective-and-task

c. Percentage-of-sales

____________ is the promotional mix that consists of short-term incentives to encourage the purchase or sale of a product or service. a. Personal selling b. Advertising c. Sales promotion d. Public relations e. Direct and digital marketing

c. Sales promotion

What is the first decision advertisers need to make when developing an advertising program? a. Setting the budget b. Selecting the media c. Setting advertising objectives d. Evaluating the program's effectiveness e. Determining the message appeals

c. Setting advertising objectives

During a sales presentation, which of the following would best fit a relationship marketing approach? a. Use hard-sell tactics b. Focus the presentation on glad-handing c. Tell a value story d. Razzle-dazzle the customer e. Convince the customer of the product's superiority

c. Tell a value story

Which of the following is true of marketing strategies that are being developed in the new marketing communications model? a. They use very little alternative media b. They include a greater number of print media ads c. They are more targeted, social, and engaging d. They target much larger customer segments e. They rely more on mass-media marketing techniques

c. They are more targeted, social, and engaging

In terms of location, most stores today cluster together. What is the primary reason for this? a. To achieve common ownership b. To avoid paying taxes c. To increase their customer pulling power d. To ensure they all maintain the same profit margin e. To ensure customers will not "one-stop" shop

c. To increase their customer pulling power

Which of the following statements is correct regarding the functions channel members perform? a. Manufacturers can decrease costs by taking on more channel functions. b. Finding and engaging customers and potential buyers is not a function performed by channel members. c. Channel members do not get involved in financing -- in other words, the acquisition and use of funds to cover the costs of the channel work. d. Channel members create greater efficiencies than manufacturers could achieve on their own. e. Channel members fulfill a variety of functions, but in doing so do not take any risks.

d. Channel members create greater efficiencies than manufacturers could achieve on their own.

Procter & Gamble (P&G) organizes its sales reps into teams, and each team is assigned to a major account (such as Safeway or Walmart). Which type of sales force structure is P&G using in this example? a. Product b. Simple c. Territorial d. Customer e. Complex

d. Customer

Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and building lasting relationships? a. Advertising b. Personal selling c. Sales promotion d. Direct and digital marketing e. Public relations

d. Direct and digital marketing

Which of the following is a reason that producers use marketing channels and channel intermediaries? a. The reduced costs of using channel intermediaries offset the inefficiencies of marketing channels. b. Marketing channel decisions require only a short-term commitment. c. Using marketing channels allow producers to retain full control over how and to whom they sell their products. d. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by customers. e. Using channel intermediaries increases the number of contacts with customers.

d. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by customers.

Which of the following statements regarding catalog marketing is correct? a. Online catalogs can only offer a limited amount of merchandise b. Digital catalogs still incur printing and mailing costs c. Marketers no longer use printed catalogs d. Printed catalogs can drive online and mobile sales e. Catalogs have not yet gone digital

d. Printed catalogs can drive online and mobile sales

______________________ consists of activities designed to engage and build good relations with the company's various publics. a. Reminder advertising b. Comparative advertising c. Branded entertainment d. Public relations e. Informative advertising

d. Public relations

__________________ involves focusing the entire marketing process toward turning customers into buyers as they approach the point of sale. a. Retailing b. Wholesaling c. Retail convergence d. Shopper marketing e. Full-service retailing

d. Shopper marketing

Which of the following is a challenge to marketers regarding their use of social media? a. It is cost-effective. b. It can create brand communities. c. Very few consumers use it. d. Social networks are larger user-controlled. e. It can be used for real-time marketing.

d. Social networks are larger user-controlled.

According to the text, what is the fastest-growing sales trend today? a. Commission-based compensation plans b. Using a field-based sales force c. e-learning d. Social selling e. The use of sales quotas

d. Social selling

Which of the following statements is true regarding salespeople? a. Salespeople are not well educated. b. Salespeople do not play a role in solving customer problems. c. Salespeople must be fast talkers. d. The best salespeople are the ones who work closely with customers for mutual gain. e. Most salespeople lack common sense and social skills.

d. The best salespeople are the ones who work closely with customers for mutual gain.

What is media impact? a. The number of times a person is exposed to a message b. The percentage of the target audience that is exposed to a message c. The return on investment from the ad campaign d. The qualitative value of exposure to a message e. How much the chosen media engages the target audience

d. The qualitative value of exposure to a message

What is the goal of integrated marketing communications? a. To allow different company departments to send different brand messages b. To deliver a hodgepodge of brand content to consumers c. To only use newer digital technologies to communicate with consumers d. To deliver clear, consistent, and compelling company and brand messages e. To deliver different brand messages over different communication channels

d. To deliver clear, consistent, and compelling company and brand messages

Using a push strategy, a firm directs its promotional efforts toward __________________. a. the government b. final consumers c. employees d. channel members e. competitors

d. channel members

A cluster of between 15 and 50 retail stores that usually contains a branch of a department store or variety store, a supermarket, specialty stores, professional offices, and (sometimes) a bank is a ___________________. a. power center b. lifestyle center c. neighborhood shopping center d. community shopping center e. regional shopping mall

d. community shopping center

In selecting a media vehicle, media planners need to determine the cost of the vehicle's reach. To measure this, they use a method known as ___________. a. cost per 500 b. cost of production c. cost per 5000 d. cost per 1000 e. cost per exposure

d. cost per 1000

The concept of salesperson-owned loyalty means that ____________________. a. salespersons are only loyal if they are well compensated for their efforts b. customers make a clear distinction between the company and the salesperson c. salespersons are no longer loyal to their companies d. customers become loyal to salespeople as well as the companies they represent e. companies must earn the loyalty of their salespersons

d. customers become loyal to salespeople as well as the companies they represent

Due to changes in technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of _________________________________. a. disengagement b. channel distress c. channel dissolution d. disintermediation e. a vertical marketing system

d. disintermediation

_______________________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. a. an exclusive territorial agreement b. exclusive dealing c. exclusive distribution d. full-line forcing e. intensive distribution

d. full-line forcing

Word-of-mouth influence and buzz marketing are both examples of ________________. a. opinion marketing b. message source c. message format d. personal communication channels e. non personal communication channels

d. personal communication channels

Digital marketing can link brands to important moments in customer's lives. This aspect of digital marketing is called ______________________. a. immediate marketing b. online marketing c. brand-linked marketing d. real-time marketing e. web marketing

d. real-time marketing

Which of the following statements regarding a just-in-time logistics system is correct? a. ​Just-in-time logistics systems eliminate the need for forecasting. b. ​Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs. c.​ Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. d. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. e. Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed.

d. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

_______________________ involves cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities. a. Event marketing b. Opinion leader marketing c. Celebrity marketing d. Email marketing e. Buzz marketing

e. Buzz marketing

What is the first decision made in sales force management? a. Compensating salespeople b. Evaluating salespeople c. Training salespeople d. Recruiting and selecting salespeople e. Designing sales force strategy and structure

e. Designing sales force strategy and structure

What is the first step in the media selection process? a. Choosing the media type b. Determining the tone of the ad c. Choosing the media vehicle d. Choosing the media timing e. Determining reach, frequency, impact, and engagement

e. Determining reach, frequency, impact, and engagement

Which of the following statements regarding retailer pricing decisions is correct? a. High-low pricing is a strategy used by wholesalers when they sell to retailers. b. Competition and economic factors do not influence retail pricing decisions. c. Everyday low pricing is a strategy that has proven to be ineffective. d. All retailers use some type of price promotions. e. Most retailers seek either high markups on lower volume or low markups on higher volume.

e. Most retailers seek either high markups on lower volume or low markups on higher volume.

___________________ identifies qualified potential customers and is the first step of the personal selling process. a. Approach b. Closing c. Preapproach d. Follow-up e. Prospecting

e. Prospecting

Many manufacturers have to pay retailers to get shelf space. This is an example of which type of promotion? a. An allowance b. Specialty advertising c. A premium d. A POP promotion e. Push money

e. Push money

Which type of advertising is important for mature, established brands? a. Persuasive b. Comparative c. Informative d. Attack e. Reminder

e. Reminder

A company holds a news conference to announce a new product launch. Which PR tool are they using in this example? a. Audiovisual materials b. Public service activities c. Corporate identity materials d. Written materials e. Special events

e. Special events

What is meant by the term "the Internet of Things" (IoT) a. That only tangible goods are sold online b. That marketers can make things happen on the internet c. That the digital age has not changed the way marketers do things d. That the internet is an actual thing consisting of hardware and software e. That everyone and everything may soon be connected digitally

e. That everyone and everything may soon be connected digitally

When a company directly or indirectly compares its brand with one or more other brands in an advertisement, they are using _____________________. a. competitive advertising b. informative advertising c. reminder advertising d. an unethical practice e. comparative advertising

e. comparative advertising

In the communication process, putting though into symbolic form is called ______________________. a. noise b. media c. decoding d. distortion e. encoding

e. encoding

One key function of channel members is​ __________, which involves shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging. a. promotion b. negotiating c. contact d. risk-taking e. matching

e. matching

Walmart, Target, Macy's, and other major retailers offer handy ________________ that pull customers to both their websites and stores. a. product information b. in-store shopping c. platforms d. channels e. mobile apps

e. mobile apps

When setting channel objectives, companies should state the objective in terms of ________________________. a. expected profitability b. competitor's objectives c. exclusive distribution arrangements d. the length of the channel e. targeted levels of customer service

e. targeted levels of customer service