BAIS-3310-R05 Wiggins Exam #3
The business value of an effective supply chain management system includes all of the following except:
Increased inventory levels.
Uncertainties in the supply chain arise from all of the following except:
Increases in inventory across all tiers.
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Information density
To find the cheapest airline fare to a particular location, a firm would most likely use a(n):
Intelligent agent.
Why is the balanced scorecard method said to be "balanced"?
It causes managers to focus on more than just financial performance.
Predictive analytics uses all of the following to predict future trends and behavior patterns except:
KPIs
Major CRM software products include which of the following capabilities to support the sales process?
Lead Management
Which of the following statements about the metaverse is not true?
Location analytics are a key metaverse technology.
Routine projects typically have which of the following profiles in terms of potential risks and benefits?
Low project risk; low potential benefits
"The Cat Paper" was a research effort involving which of the following?
Machine Learning
SFA modules in CRM systems provide tools for all of the following except:
Managing customer service requests.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
Marketspace
In digital markets:
Menu costs are lower.
Which of the following is the largest mobile advertising market?
Meta's Facebook/Instagram
Which of the following is not an example of location-based services?
Netflix
Which of the following statements about neural networks is not true?
Neural networks only need a small amount of data to identify patterns.
________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.
Operational
Data from fuel tank sensors that help a trucking company identify the optimal location at which a driver should stop for fuel based on how much is left in the tank, the truck's destination, and fuel prices en route, is an example of which of the following?
Operational intelligence
Market creators:
Provide a digital environment where buyers and sellers can establish prices for products.
Acceptance testing:
Provides the final certification that the system is ready to be used in a production setting.
Which of the following is an example of a high-velocity automated decision process?
Providing online search results
Which of the following statements about RAD is not true?
RAD requires that key parts of the development process occur sequentially.
In a direct cutover conversion strategy, the new system:
Replaces the old system at an appointed time.
Which process develops a detailed description of the functions that a new information system must perform?
Requirements analysis
Which of the following is a technique used to create websites that will conform to the screen resolution of the user's device?
Responsive web design
Which of the following is the undisputed global market leader in cloud-based CRM systems?
Salesforce.com
You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?
Select the business processes you wish to improve with enterprise software.
An information systems plan includes all the following except:
Selection of programming languages.
Which of the following enables a business to connect customer conversations and relationships from social networks to CRM processes?
Social CRM
Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?
Supply chain execution system
Which of the following statements about the results of a 2022 survey of 140 ERP users conducted by Panorama Consulting Group about enterprise application implementation challenges is not true?
Technical issues were the most common reason for cost overruns.
System testing:
Tests the functioning of the system as a whole in order to determine if discrete modules will function together as planned.
What event marked the beginning of e-commerce?
The first paid advertisements placed on a website
Which of the following statements about EDI is not true?
Today, EDI is only used for document automation.
Information density refers to the:
Total amount and quantity of information available to all market participants.
T/F: All previous mass media in modern history, including the printing press, use a broadcast model in which content is created in a central location by experts.
True
T/F: Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.
True
T/F: Babies have a huge computational advantage over the most advanced machine learning systems.
True
T/F: Business intelligence and analytics are products defined by software vendors.
True
T/F: Capital budgeting methods rely on measures of cash flows into and out of the firm.
True
T/F: Churn rate is an important indicator of the growth or decline of a company's customer base.
True
T/F: Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.
True
T/F: Credit scoring is one of the best-known applications of predictive analytics.
True
T/F: Documentation identifies how the system works from both a technical and end-user standpoint.
True
T/F: Domestic outsourcing is driven primarily by the fact that outsourcing firms possess skills, resources, and assets that their clients do not have.
True
T/F: End-user developed solutions can be developed much faster than using a traditional systems development life cycle approach.
True
T/F: For digital goods, the cost of producing the original first unit is nearly the total cost of the product.
True
T/F: Implementation refers to the steps taken to bring a new information system into production.
True
T/F: In the affiliate revenue model, firms derive revenue from steering potential customers to websites where the customer makes a purchase.
True
T/F: In the pre-Internet environment, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.
True
T/F: Inefficiencies in a supply chain are primarily caused by inaccurate or untimely information.
True
T/F: Native apps can function even if the device is not connected to the Internet.
True
T/F: Robotics is a type of intelligent technique.
True
T/F: Some experts believe the bullwhip effect was one cause of supply chain disruptions that emerged during and after the Covid-19 pandemic.
True
T/F: Some people believe that some forms of AI have the capability to be sentient.
True
T/F: Total supply chain costs in some industries approach 75 percent of the total operating budget.
True
T/F: Web-based self-service capabilities are a part of certain CRM systems.
True
T/F: What-if analysis allows the user to vary certain values to test results and predict outcomes if changes occur in those values.
True
Backward sensitivity analysis helps decision makers with:
Understanding the actions that need to be taken in order to achieve a particular goal.
An ________ decision is one in which there is no well-understood or agreed-on procedure for making the decision.
Unstructured
________ decisions are most common at higher levels of management.
Unstructured
Deciding whether to introduce a new product line is an example of a(n):
Unstructured decision.
Which of the following is an example of a private B2B network?
VW Group Supply
A decision that reflects reality fulfills which of the following dimensions of quality with respect to decision making?
Accuracy
Which of the following statements about robotics is not true?
Amazon's Robotic Fulfillment centers are operated entirely by robots.
In a parallel conversion strategy, the new system:
And the old system are run together for a period of time.
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
B2C e-commerce
All of the following supply the foundation infrastructure for business intelligence except:
Balanced scorecards.
A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.
Bullwhip
Operational CRM applications include tools for all of the following except:
Calculating CLTV.
The measurement of the number of customers who stop using or purchasing products or services from a company is called:
Churn rate.
A decision that reflects a rational process fulfills which of the following dimensions of quality with respect to decision making?
Coherence
Selling a customer with a checking account a home improvement loan is an example of:
Cross-selling.
To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:
Customizing less than 5 percent of the enterprise system processes.
Which of the following is the BI delivery platform for super users?
DSS
Which of the following is used almost exclusively for pattern detection on unlabeled data where the system is not told what to look for specifically but to simply discover patterns in the data?
Deep learning neural network
Which is the first step in developing a new information system?
Defining the problem
From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software?
Develop a new business model
A(n) ________ capability allows users to move from a high-level summary to a more detailed view of data.
Drill-down
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.
Dynamic
Compared to traditional goods, digital goods have:
A lower marginal cost of production on a per unit basis.
Which of the following is not a true statement about expert systems?
Expert systems are particularly useful for analyzing Big Data.
Which of the following best illustrates the advertising revenue model?
Facebook provides a social network for free but shows sponsored content in users' Feeds.
T/F: A prototype is the final working version of an information system.
False
T/F: A typical end-user concern about a new system is what is the most efficient way to store data.
False
T/F: Enterprise systems are built around a small number of predefined business processes.
False
T/F: In a pull-based supply chain model, production master schedules are based on forecasts of demand for products.
False
T/F: In a push-based supply chain model, actual customer orders or purchases trigger events in the supply chain.
False
T/F: Information asymmetry exists when there is more information about one product than there is about a similar product.
False
T/F: Only senior executives benefit from the use of ESS.
False
T/F: The bullwhip effect leads to declining inventory costs across the entire supply chain.
False
T/F: The term switching costs refers to a merchant's costs of changing prices.
False
T/F: The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.
False
T/F: The use of high-velocity automated decision making eliminates the risk inherent in human decision making.
False
T/F: Yahoo is an example of the social network business model.
False
Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps?
GIS
You are the CEO of a national apparel retail chain and want to add three new stores. Which of the following tools will best help you find the most potentially profitable new locations?
GIS
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
Geosocial
You have been hired by a pharmaceutical company to evaluate its portfolio of systems and IT projects. Which types of projects would be best avoided?
High-risk, low-benefit projects
Which of the following are considered power users of business intelligence?
IT developers
