BCIS 4720 Final
Current liabilities are debts of the firm that will be due within:
one year
All of the following are among those most frequently affected by ad-blocking except:
online retailers.
Approximately ________ of U.S. Internet users research online but do not buy.
10%
Group M, the world's largest advertising buyer, requires which of the following in order for an ad to be considered viewable?
100% of the pixels must be in view for at least one second
Which of the following is a subscription-based retailer using predictive marketing and big data?
Stitch Fix
Which of the following is not a major trend in online retail for 2020-2021?
The Covid-19 pandemic is expected to create a decrease in e-commerce retail purchases.
Evidence suggests that real-time customer chat increases the dollar value of transactions.
True
In 2020, the number of online buyers in the United States was around 205 million.
True
Lead generation marketing firms specialize in inbound marketing.
True
Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.
True
Online traffic is partially driven by offline brands and traditional shopping.
True
Research has found that most of the ad impressions served across display advertising platforms are not viewable.
True
Research shows the two key factors shaping the decision to purchase online are utility and trust.
True
The existence of substitute products is a key industry strategic factor.
True
All of the following have introduced social commerce functionality, such as buy buttons, shoppable ads, and marketplaces, except:
Tumblr.
Which of the following is not a digitally native vertical brand (D2C)?
Wayfair
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
balance sheet
Omni-channel merchants are also referred to as:
bricks-and-clicks companies.
All of the following are challenges faced by bricks-and-clicks firms except:
building a brand name.
Virtual merchants face potentially large costs for all of the following except:
building and maintaining physical stores.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
high-cost structures.
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
knowledge consumers have about how to conduct online transactions.
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
online supply-push
Operating margin is defined as:
operating income or loss divided by net sales revenues.
Which of the following is an automated, auction-based method for matching demand and supply for online display ads?
programmatic advertising
The majority of online shoppers find vendors by clicking on display ads.
False
Which of the following search engine algorithm updates targets websites that violate Google's guidelines?
Fred
Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.
True
Which of the following is based on the idea of complete price transparency in a perfect information marketplace?
the Law of One Price
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
viral marketing
All of the following statements about Amazon are true except:
Amazon purchased Jet.com, one of its discount competitors, to give it a more robust network for delivering goods.
Consumers are primarily price-driven when shopping on the Internet.
False
Consumers choose the online channel primarily due to social media influence.
False
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
False
Online retail constitutes about 20% of the total retail market today.
False
Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP).
False
The concept of "customer satisfaction" is broader than the concept of "customer experience."
False
The percentage of all e-mail that is spam averaged around ________ in 2020.
55%
In 2020, it was estimated that about what percentage of Internet users over the age of 14 would make a purchase at an online retail store?
80%
Which of the following statements about Internet usage in the United States is not true?
Adults in the 25-to-54-age group have the highest percentage of Internet use.
The highest amount of online advertising spending is for online video ads.
False
Which of the following statements about CAN-SPAM is not true?
CAN-SPAM prohibits unsolicited e-mail (spam).
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
Channel Conflict
Which of the following is not an example of a virtual merchant?
Dell
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?
Most of the revenue in this category is generated from the sales of automobiles.
Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
Nielsen ratings
Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?
Panda
Which of the following is a Google algorithm update related to local search?
Possum
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
Power of customers
Which of the following statements about a free pricing strategy is not true?
The free pricing strategy was born in the early days of the Web.
Which of the following statements about Canada's anti-spam law is not true?
The law has no impact on companies located within the United States.
A roughly equal percentage of men and women in the United States use the Internet today.
True
A significant percentage of online ad impressions served are not actually viewed or even viewable.
True
Big data plays an important role in predictive marketing.
True
Amazon's Associates program is an example of which of the following?
affiliate marketing
All of the following are challenges for catalog merchants except:
building sophisticated order entry and fulfillment systems.
Which of the following is the most important tool in establishing a relationship with the customer?
company website
Which of the following categories generated the highest percentage of online retail revenue in 2019?
computers and electronics
Which of the following is not one of the main stages of the online purchasing process?
conversation
The lower the ________ compared to revenue, the higher the gross profit.
cost of sales
The NIKEiD program is an example of which of the following marketing techniques?
customer co-production
Gross margin is defined as gross profit:
divided by net sales revenues.
Which of the following online advertising formats attracted the least amount of spending in 2020?
What is another name for pro forma earnings?
earnings before income taxes, depreciation, and amortization (EBITDA)
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
All of the following are advantages of online retail except:
faster delivery of goods.
Ad blockers operate in a manner similar to which of the following?
firewalls
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store presence
Which of the following is not considered a current asset?
long-term investments
The online retail sector of the retail industry is most similar to the ________ sector.
mail order/telephone order (MOTO)
The term supply-push refers to:
making products prior to orders being received based on estimated demand.
The incremental cost of building the next unit of a good is called the:
marginal cost.
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site
Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?
net margin
All of the following were parts of the vision during the early days of e-commerce except the belief that:
new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ________ firms.
omni-channel
Which of the following has the second-highest share of online retail sales?
omni-channel merchants
Which of the following industries accounted for the highest percentage of spending on online advertising in 2019?
retail
All of the following are "traditional" online marketing tools except:
social marketing.
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search
Which of the following is not a key industry strategic factor?
synergies
All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:
targeted banner ads.
All of the following statements about the MOTO sector are true except:
the MOTO sector is also referred to as the specialty store sector.
Which of the following is not categorized as an operating expense?
the cost of products being sold
Which of the following enabled MOTO firms to make an easier transition to e-commerce?
the fact that they already had efficient customer order fulfillment processes
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
versioning
Which of the following forms of online advertising is expected to grow the most between 2020 and 2024?
video
Which of the following has the highest share of online retail sales?
virtual merchants
Pinterest's Lens is an example of which of the following?
visual search
For a quick check of a firm's short-term financial health, examine its:
working capital.
All of the following are fixed price strategies except:
yield management.
