BCOM Chapter 11 quiz
John works for a university and is preparing a proposal requesting government funding for research. What type of proposal should John prepare?
Grant proposal
Joe is seeking funds from outside sources to purchase a business. He is not seeking government funding. What type of proposal should John prepare?
. Investment proposal
The ____________________ is the potential explanation that needs to be tested.
. hypothesis
Which of the following approaches is generally the most persuasive and efficient way to develop an analytical report for skeptical readers?
2+ 2= 4 approach
As a new employee in the organization, you are asked to produce a report on customer service issues. Which of the following might be the BEST format for the report?
An indirect approach, to convince the manager of the validity of your research technique, logic, and reasoning
What is an executive dashboard?
An easy-to-grasp visual presentation of performance parameters
Which of these statements is true about primary research?
C. Primary research is original research undertaken for a project.
Which of the following pieces of advice should you follow when organizing information for an informational or analytical report?
Combine approaches if doing so will help build support for your primary message.
Which of the following would be considered a source of secondary research?
Online databases
Stan is in charge of redesigning the manufacturing facilities for his company. He is preparing a proposal that includes instructions specifying exactly the type of work to be performed, along with budgets, deadlines, and other requirements. What type of proposal is Stan preparing?
RFP
Which of the following are the three basic categories of analytical reports?
Reports to assess opportunities, reports to solve problems, and reports to support decisions
Sue represents a company that provides customized software for large manufacturing companies. She is writing a proposal requesting the purchase of a software package for a client. What type of proposal should Sue prepare?
Sales Proposal
Which of these statements is true about secondary research?
Secondary research involves reviewing material that was previously collected.
The ____________________ defines the purpose of the research.
The ____________________ defines the purpose of the research.
Which of the following would be the BEST use of primary data?
To assess current opportunities in the marketplace
What would be an appropriate use of an analytical report?
To offer information and analysis with recommendations
One day Dante suddenly had a brilliant idea for how to save his company thousands of dollars through a different approach to its maintenance of records. Given his situation, which type of proposal should Dante develop?
Unsolicited proposal
Which of the following would be considered a source of primary research?
Which of the following would be considered a source of primary research?
Raj began his argument by discussing the problem his company was facing with landscaping. He then listed criteria that had been used when the grounds were originally designed. He then laid out three alternative solutions and used the criteria to evaluate them. At the end, he invited further discussion of the future of the grounds using his argument as a jumping off point. What approach was Raj using?
Yardstick approach
The declaration of why you are preparing a report and what it will contain is called the ________.
statement of purpose
The two most common forms of primary research are ________.
surveys and interviews
Use the mean when you want to show ________.
the average figure in a dataset
Use the median when you want to show ________.
the midpoint in a data series, with equal numbers above and below
Use the mode when you want to show ________.
the number that occurs with the greatest frequency in the dataset
The most significant factor in planning a proposal is ________.
whether or not the recipient has asked you to submit a proposal