BF: Communications Unit

Audience

One's listener or readership; those to whom a speech or piece of writing is addressed.

Executive Summary

Overview of the components of a business report

KPI

A measurable value that demonstrates how effectively a competitor achieves DECA skills

verbal cues

This is a prompt that is conveyed in spoken language from one person to another or a group of people. Prompts include tone, speed, pitch and the actual words in the message

Targeting

To adapt a message to an audience based on certain characteristics such as age, income level, values, etc.

active listening

an ongoing process of analyzing and evaluating what another person is saying in an effort to completely understand the speaker's feelings or the true meaning of the message

feedback

any message that aids a communicator in evaluating the success of previous messages. The responses of the receiver that shape and alter subsequent messages from the source

Noise

barriers to communication and potential interuptions

formal communication

involves using a more structured, professional means of communication. Communication which passes through predefined channels in an organization.

Graphic aid

pictures, diagrams, and charts are examples of this, illustrations of various types often used to better describe a point.

Channel

the means by which a message is communicated

communication

the mutual process through which individuals interpret a message in order to coordinate a meaning.

receiver

the person who receives the message

linguistics

the scientific study of language, specifically its structure, development, and relationship with other languages.

message

what is being communicated between the sender and reciever(S).

Jargon

words or expressions that are unique to a certain group, industry, or profession and are difficult for others to to understand

K.I.S.S.

Keep It Simple Stupid. Brief and to the point. Being clear

connotation

The suggested or implied meaning of a word or phrase

Digital Communication

The use of email, text, or chat and other similar channels to communicate.

DECA method

addressing a KPI by giving a defining remark, examples, relating it to the case study, and adding sizzle.

social media

internet-based platforms that facilitate the creation and sharing of information, ideas, and messages between users

informal communication

communication that flows freely throughout an organization in a less organized, more casual manner

Semantics

deals with the meaning of language. it is a branch of linguistics that deals with the way signs relate to things, specifically with the meaning of words, phrases, and expressions. also, deals with aspects of denotation and connotation

layman terms

language everybody can understand (opposite of Jargon)

nonverbal communication

perceptual information communicated in a social exchange by signs accompanying the words used in speech. Such cues include body language, tone, and other elements of voice, dress, etc.